pmf-strategy

pmf-strategy is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 88 tokens per session (1,157 once invoked), scanned A, original, MIT.

A guide to checking product-market fit (PMF), meaning whether a product solves a problem that enough people genuinely care about. It covers customer feedback and signs that demand is strong enough to support growth.

In plain words
What is it for?
Use it to plan PMF surveys, assess customer demand, and decide whether to improve the product or start scaling.
Why use it?
It helps teams avoid scaling a product before they know customers value it.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan PMF surveys, assess customer demand, and decide whether to improve the product or start scaling.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/pmf
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill pmf
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pmf-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/pmf/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/pmf)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/pmf"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/pmf/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pmf-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/pmf"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/pmf.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,157 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01157
Opus 5 $0.00044 $0.00579
Sonnet 5 $0.00018 $0.00231
Haiku 4.5 $0.00009 $0.00116

Measured 8d ago against content hash 24f93c72d631, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pmf-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/strategies/launch/pmf/SKILL.md · 104 lines

How it starts

The opening of the file, as written. The whole thing — 104 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategies: Product-Market Fit

Guides product-market fit (PMF) validation and measurement. PMF occurs when a product precisely meets market needs, creating widespread demand. ~99% of startups fail primarily due to PMF issues (vitamin problems, premature scaling). Use this skill when validating before scaling, measuring PMF, or diagnosing traction problems.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Definition

Product-market fit (Marc Andreessen): "Being in a good market with a product that can satisfy that market."

Signals: Customers buying rapidly; usage growing; word-of-mouth spreading organically; high retention, low churn.

Sean Ellis 40% Test

Question: "How would you feel if you could no longer use [product]?"

Response Meaning
Very disappointed Strong PMF signal
Somewhat disappointed
Not disappointed
N/A – I no longer use

Threshold: 40%+ answering "very disappointed" = PMF achieved. Below 40% = iterate.

Score Action
Below 25% Significant changes needed
25–39% Close to PMF; iterate and improve
40%+ PMF achieved

Best practice: Survey 40–50 active users (used product 2+ times in last 14 days). Segment by user type—some segments may have PMF while others don't.

Limitation: Combine with retention curves, engagement, organic growth; avoid false positives in early stages.

Vitamin vs Painkiller

Type Definition Adoption
Painkiller Solves urgent, acute problems; users actively seek solutions Fast adoption; high retention; willing to pay
Vitamin Nice-to-have; incremental benefit; users can live without Slow adoption; expensive marketing to succeed

~99% of failures: Solving vitamin problems instead of real pain. Validate: Would users be genuinely inconvenienced if your product vanished?

Read the full file on GitHub · 104 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 104 lines · 88 tokens per session scan A 24f93c72d631

Subscribe to this mod's changes

pmf-strategy is a skill published in the GitHub repository kostja94/marketing-skills (963 stars, last pushed 3mo ago), licensed MIT. It adds 88 tokens to every session and 1,157 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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