seo-strategy

seo-strategy is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 114 tokens per session (1,956 once invoked), scanned A, original, MIT.

A strategy guide for improving a website's visibility in search engines such as Google and deciding which SEO work to do first.

In plain words
What is it for?
Use it to create an SEO roadmap, prioritize search work, plan content and product-led SEO, and choose the right workflow for a new or existing site.
Why use it?
It helps turn SEO into an ordered plan instead of a collection of unrelated fixes. It explains how technical work, content, and search intent fit together.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create an SEO roadmap, prioritize search work, plan content and product-led SEO, and choose the right workflow for a new or existing site.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/seo
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill seo
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/seo/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/seo)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/seo"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/seo/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/seo"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/seo.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 114 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,956 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00114 $0.01956
Opus 5 $0.00057 $0.00978
Sonnet 5 $0.00023 $0.00391
Haiku 4.5 $0.00011 $0.00196

Measured 9d ago against content hash 6d8417be9c9c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/strategies/structure/seo/SKILL.md · 135 lines

How it starts

The opening of the file, as written. The whole thing — 135 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategies: SEO

Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Strategic Context: Why SEO

Value Rationale
Traffic control ~68% of initial web traffic from search; search aggregates most user intent
Growth channel ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social)
Cost efficiency SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4%
Long-term asset Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster)

SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.

Reference: Alignify – SEO Core Value and Challenges in AI Search Era

When to Invest in SEO

Stage Recommendation
Cold start Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months)
Post-PMF SEO scales; combine with paid for faster feedback; see pmf-strategy, paid-ads-strategy
Team Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling

Principle: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.

AI Search Era & Channel Integration

Challenge Response
Zero-click, AI Overviews ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining
Algorithm volatility 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T
Response Elevate SEO to search experience optimization—user-centric, not rank-centric; see generative-engine-optimization for AI visibility

Read the full file on GitHub · 135 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 135 lines · 114 tokens per session scan A 6d8417be9c9c

Subscribe to this mod's changes

seo-strategy is a skill published in the GitHub repository kostja94/marketing-skills (967 stars, last pushed 3mo ago), licensed MIT. It adds 114 tokens to every session and 1,956 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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