serp-features

serp-features is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 130 tokens per session (3,300 once invoked), scanned A, original, MIT.

A guide to special search-result formats beyond the usual blue web links, including People Also Ask, sitelinks, local results, rich results, and AI Overviews.

In plain words
What is it for?
Use it to identify search-result opportunities, assess whether features are obtainable, and plan content or structured-data changes.
Why use it?
It helps explain why search results look different from page to page and which enhancements a website may be able to earn.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to identify search-result opportunities, assess whether features are obtainable, and plan content or structured-data changes.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/serp-features
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill serp-features
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for serp-features

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/serp-features/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/serp-features)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/serp-features"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/serp-features/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for serp-features

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/serp-features"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/serp-features.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,300 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 7 Apr 2026
  • Snyk pass 7 Apr 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.03300
Opus 5 $0.00065 $0.01650
Sonnet 5 $0.00026 $0.00660
Haiku 4.5 $0.00013 $0.00330

Measured 8d ago against content hash dcba2ed6624a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

serp-features scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

skills/seo/on-page/serp-features/SKILL.md · 202 lines

How it starts

The opening of the file, as written. The whole thing — 202 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO On-Page: SERP Features

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • SERP feature types: Organic enhancements, universal results, paid, knowledge
  • Obtainability: Which features are achievable; which require authority/partnerships
  • Optimization: Content, schema, and structure for each feature type
  • Impact: CTR, zero-click, traffic implications

What Is a SERP Feature?

A SERP feature is any result on a search results page that is not a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).

Dimension Rich Results Featured Snippets
Location Within standard organic listings; enhance a blue link Above organic results; "position zero"
Generation Structured data (Schema/JSON-LD) added by site owner Google extracts from page content; no schema required
Display Star ratings, prices, images, breadcrumbs, FAQ dropdowns Extracted text in highlighted box; paragraph, list, table, or video
Ranking Do not require high organic rank to appear Page must rank in top ~10 for the query
Industry Often content-specific (recipes, products, events, reviews) Versatile; most industries
CTR Typically increase CTR (up to ~35%); enhanced visibility Can increase or reduce clicks (zero-click when answer suffices)

Rich results = schema-powered enhancements to regular listings. Featured snippets = Google-extracted answer boxes at position zero. Both are SERP features; rich results are a subset driven by structured data. Onely, Seranking

Read the full file on GitHub · 202 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 202 lines · 130 tokens per session scan A dcba2ed6624a

Subscribe to this mod's changes

serp-features is a skill published in the GitHub repository kostja94/marketing-skills (963 stars, last pushed 3mo ago), licensed MIT. It adds 130 tokens to every session and 3,300 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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