lifecycle-marketing

lifecycle-marketing is a skill for Codex from krillinai/growth-skills. It costs 52 tokens per session (1,588 once invoked), scanned A, original, MIT.

Guidance for planning and writing messages that support a customer throughout their relationship with a product, from welcome and first use to retention and return campaigns. It covers channels such as email, SMS, WhatsApp, and WeChat.

In plain words
What is it for?
Use it to draft onboarding, activation, transactional, retention, win-back, and campaign messages, while choosing channels, applying suppression rules, and defining measurement.
Why use it?
It helps keep messages appropriate to the customer’s stage, channel permissions, market, and available evidence. It also prevents outdated or unsupported customer and platform claims from shaping a campaign.

Skill for Codex

Written for Codex: agents/openai.yaml present.

Good fit Use it to draft onboarding, activation, transactional, retention, win-back, and campaign messages, while choosing channels, applying suppression rules, and defining measurement.

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Install with agentmods
npx agentmods add skills/krillinai/growth-skills/lifecycle-marketing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add krillinai/growth-skills --skill lifecycle-marketing
Clone the repo
git clone --depth 1 https://github.com/krillinai/growth-skills

Made for: Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lifecycle-marketing

README.md
[![agentmods](https://agentmods.dev/badge/skills/krillinai/growth-skills/lifecycle-marketing/github.svg)](https://agentmods.dev/skills/krillinai/growth-skills/lifecycle-marketing)
Your own site
<a href="https://agentmods.dev/skills/krillinai/growth-skills/lifecycle-marketing"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/lifecycle-marketing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lifecycle-marketing

Your own site · 80×15
<a href="https://agentmods.dev/skills/krillinai/growth-skills/lifecycle-marketing"><img src="https://agentmods.dev/badge/skills/krillinai/growth-skills/lifecycle-marketing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,588 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.01588
Opus 5 $0.00026 $0.00794
Sonnet 5 $0.00010 $0.00318
Haiku 4.5 $0.00005 $0.00159

Measured 12d ago against content hash 86b1fbf0d4e5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

lifecycle-marketing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/lifecycle-marketing/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lifecycle Marketing

Reuse Growth Context

At the start, read .agents/growth-context.md when it exists. Reuse only product, customer, market, outcome, constraint, evidence, and routing fields whose scope, definition, source, and date remain compatible; state what is reused and surface conflicts or staleness before asking for decision-changing gaps. The file grants no system access or execution authority, and this Skill must not silently rewrite the primary diagnosis.

Plan lifecycle programs from bounded evidence and current channel permission. Public product information is enough to begin a useful blueprint. Private CRM, CDP, event, consent, account, and analytics artifacts are optional; record missing or declined private data as unavailable, never as failure, and do not request declined access again.

Read program-contract.md for intake, classification, draft gates, suppression, evidence, cadence, measurement, privacy, outputs, and handoffs. Read channel-gates.md whenever channel choice, fallback, market, language, locale, or localization affects the task. Read source-records.md before making a current platform, provider, regulatory, or capability claim.

Select One Mode

Mode Primary job
welcome Establish the first expected relationship after a valid entry state
activation Support a verified next-use milestone
transactional Communicate a necessary service, account, or transaction state
retention Support continued use or value realization
win-back Invite an eligible former or inactive customer to return
campaign Deliver a bounded non-sequence announcement or promotion

Name one primary mode. Keep adjacent purposes separate rather than hiding promotion inside service content.

Freeze The Context

Record these as separate fields: market; language; locale; channel; mode; message classification; bounded audience and recipient eligibility; trigger/event semantics, source, and freshness; real sender; purpose; attributable claim evidence; channel-specific permission basis; platform and account-policy status; sender, account, or template registration status where applicable; current opt-out, do-not-contact, complaint, invalid-destination, consent-withdrawal, quiet-hour, frequency-cap, and suppression state; owner/legal/platform review state; cadence; collision policy; measurement capabilities; and source artifacts.

Read the full file on GitHub · 95 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 95 lines · 52 tokens per session scan A 86b1fbf0d4e5

Subscribe to this mod's changes

lifecycle-marketing is a skill published in the GitHub repository krillinai/growth-skills (43 stars, last pushed 16d ago), licensed MIT. It adds 52 tokens to every session and 1,588 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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