brand-kit

brand-kit is a skill for Claude Code from LeadMagic/gtm-skills. It costs 98 tokens per session (1,871 once invoked), scanned A, original, MIT.

A guide to creating a consistent brand kit: the logo, colors, fonts, writing style, usage rules, and reusable templates that represent a company.

In plain words
What is it for?
Use it to create or update a visual identity, choose brand colors and typography, define the company’s voice, and document brand guidelines.
Why use it?
It prevents websites, sales materials, social posts, and product screens from looking like unrelated designs made by different teams.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument; mentions Claude Code; mentions Codex.

Part of the gtm-skills plugin — 196 skills shipped together

Good fit Use it to create or update a visual identity, choose brand colors and typography, define the company’s voice, and document brand guidelines.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/leadmagic/gtm-skills/brand-kit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add LeadMagic/gtm-skills --skill brand-kit
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-kit

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/brand-kit.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/brand-kit)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/brand-kit"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/brand-kit.svg" alt="Measured on agentmods" height="20"></a>
Per session 98 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,871 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00098 $0.01871
Opus 5 $0.00049 $0.00936
Sonnet 5 $0.00020 $0.00374
Haiku 4.5 $0.00010 $0.00187

Measured 4d ago against content hash 34387d39a4ee, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

brand-kit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/founder-led/brand-kit/SKILL.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Kit

Overview

A brand kit is the operating manual for your company's visual and verbal identity. It's what makes your website, sales deck, social posts, and product feel like they came from the same company. Without one, every asset is a one-off design decision that degrades into inconsistency.

This skill builds a complete brand kit: logo, colors, typography, voice, and asset templates that anyone on the team can use to produce on-brand materials.

Authoritative Foundations

  • Marty Neumeier Brand Gap — Shapes deliverables for this skill — A brand kit is the operating manual for your company's visual and verbal identity.
  • David Aaker Brand Identity — Shapes deliverables for this skill — A brand kit is the operating manual for your company's visual and verbal identity.
  • April Dunford Positioning — Positioning — competitive alternatives, differentiated value, target segment.

When to Use

  • "Create a brand kit"
  • "Design a logo and brand identity"
  • "Pick brand colors and fonts"
  • "Build brand guidelines"
  • "Rebrand our company"
  • "Create a style guide"
  • "Design a consistent visual identity"

Step-by-Step Process

Phase 1: Logo Design

Logo types:

  • Primary logo: Full name + icon. Horizontal lockup. Used on website, decks.
  • Icon/mark: Icon only. Square format. Used for favicon, social avatars, app icon.
  • Wordmark: Name only, no icon. Used where icon would be redundant.

Logo specifications:

  • File formats: SVG (vector, primary), PNG (raster, for non-vector uses), ICO (favicon).
  • Color variants: full color, white (for dark backgrounds), single color (for monochrome applications).
  • Clear space: minimum padding around logo equal to the height of the icon.
  • Minimum size: never smaller than 24px in digital, 0.5" in print.

Hiring a logo designer:

  • Budget: $500-2,000 for a quality logo from a freelance designer (Upwork, Dribbble).
  • $5,000-15,000 for a brand identity from a design studio.
  • Deliverables: logo in all variants + brand guidelines doc.
  • AI-assisted: Midjourney/DALL-E for concept exploration, then designer refines.

Read the full file on GitHub · 184 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 184 lines · 98 tokens per session scan A 34387d39a4ee

Subscribe to this mod's changes

brand-kit is a skill published in the GitHub repository LeadMagic/gtm-skills (48 stars, last pushed today), licensed MIT. It adds 98 tokens to every session and 1,871 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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