landing-page-copy

landing-page-copy is a skill for Claude Code from LeadMagic/gtm-skills. It costs 124 tokens per session (4,310 once invoked), scanned A, original, MIT.

A framework for writing landing-page text that explains a visitor’s problem, presents the value of a solution, and guides them toward an action.

In plain words
What is it for?
Writing headlines, value propositions, calls to action, social proof, objection-handling sections, and copy variations for A/B tests.
Why use it?
It helps replace vague or clever wording with copy that clearly answers why someone should care and what they should do next.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions Claude Code; mentions Codex; mentions Gemini CLI.

Part of the gtm-skills plugin — 196 skills shipped together

Good fit Writing headlines, value propositions, calls to action, social proof, objection-handling sections, and copy variations for A/B tests.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/leadmagic/gtm-skills/landing-page-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add LeadMagic/gtm-skills --skill landing-page-copy
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Or install gtm-skills, the plugin that ships this one along with the rest of its 196 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for landing-page-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/leadmagic/gtm-skills/landing-page-copy/github.svg)](https://agentmods.dev/skills/leadmagic/gtm-skills/landing-page-copy)
Your own site
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/landing-page-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for landing-page-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/landing-page-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 124 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,310 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00124 $0.04310
Opus 5 $0.00062 $0.02155
Sonnet 5 $0.00025 $0.00862
Haiku 4.5 $0.00012 $0.00431

Measured 3d ago against content hash aed67d2578b5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

landing-page-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/check-output.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/creative/landing-page-copy/SKILL.md · 385 lines

How it starts

The opening of the file, as written. The whole thing — 385 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Landing Page Copy

Overview

Landing page copy is not literature. It is salesmanship in text. Every word either moves the visitor toward conversion or gives them a reason to leave. The mistake: writing copy that sounds clever instead of copy that closes. "Revolutionary AI-powered workflow optimization" sounds smart to the writer. It means nothing to a visitor who wants to know "will this save me 10 hours a week?" This skill covers conversion copy frameworks, section-by-section patterns, and testing methodology — built on the shoulders of Joanna Wiebe, Oli Gardner, Harry Dry, and the direct response legends.

When to Use

Trigger phrases: "landing page copy", "hero copywriting", "CTA optimization", "conversion copy", "sales page copy", "write landing page", "optimize hero section", "A/B test landing page copy", "messaging for landing page", "headline formulas", "value proposition copy"

Authoritative Foundations

Joanna Wiebe — Copyhackers

"The first rule of conversion copy: start with the problem, not the product. Nobody cares about your product. They care about their problem. Show them you understand their problem better than they do — then show the solution."

Wiebe's 3-step persuasion:

  1. I know what you're going through (empathy with the problem)
  2. Here's what's possible instead (the promised land)
  3. Here's how to get there (your product)

Oli Gardner — Unbounce

"The 5-second rule: within 5 seconds of landing on your page, a visitor should be able to answer: What is this? What's in it for me? What do I do next?"

Gardner's attention ratio: Every page should have exactly ONE conversion goal. If there are 10 links on the page and 1 CTA, the attention ratio is 10:1. Reduce links, increase conversions.

Harry Dry — Marketing Examples

"Don't tell me your product is fast. Show me a screenshot of the load time. Don't tell me customers love you. Show me the exact quote. Don't tell me you grew fast. Show me the revenue chart. Show, don't tell — always."

Read the full file on GitHub · 385 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago Changed · +1 lines aed67d2578b5
  2. 7d ago Changed b7bcf17347ca
  3. 11d ago First seen · 384 lines · 124 tokens per session scan A 1711df5f8dcb

Subscribe to this mod's changes

landing-page-copy is a skill published in the GitHub repository LeadMagic/gtm-skills (49 stars, last pushed 3d ago), licensed MIT. It adds 124 tokens to every session and 4,310 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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