Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add LeadMagic/gtm-skills --skill positioning-messaginggit clone --depth 1 https://github.com/LeadMagic/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/leadmagic/gtm-skills/positioning-messaging)<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/positioning-messaging"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/positioning-messaging/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/leadmagic/gtm-skills/positioning-messaging"><img src="https://agentmods.dev/badge/skills/leadmagic/gtm-skills/positioning-messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00061 | $0.04392 |
| Opus 5.5 | $0.00024 | $0.01757 |
| Sonnet 5.5 | $0.00012 | $0.00878 |
| Haiku 4.5 | $0.00006 | $0.00439 |
Grade A, and why
positioning-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 15d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 331 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning & Messaging
Overview
The most expensive mistake in B2B go-to-market is building messaging from the product outward — listing features, describing benefits, and hoping the right buyer recognizes themselves. The non-obvious rule is that effective positioning starts with the competitive alternative the customer currently uses (even if that alternative is a spreadsheet or manual process), not with your product. When positioning begins with the product, every competitor sounds the same. When it begins with the customer's current reality and the gap between that reality and what's possible, differentiation emerges naturally.
This skill produces a complete positioning and messaging system grounded in four established frameworks: April Dunford's 5-component positioning statement (Competitive Alternatives → Unique Capabilities → Value → Target Customers → Market Category), Andy Raskin's strategic narrative structure (Old Game vs New Game with the "Promised Land"), Christopher Lochhead's category design principles (naming and claiming a new category rather than competing in an existing one), and Force Management's Command of the Message Value Messaging Framework (Before Scenario, Negative Consequences, After Scenario, Positive Business Outcomes, Required Capabilities, Defensible Differentiators).
The deliverables are a Positioning Canvas (Dunford's 5 components + category design analysis), a Persona-Based Messaging Matrix (key messages per persona, per buying stage), a Strategic Narrative Deck Outline (Raskin structure with slide-by-slide guidance), and a VMF Integration (Force Management's six-element value messaging mapped to your product). Together these form the messaging foundation that every outbound email, pitch deck, landing page, and sales script draws from.
When to Use
- User says "position our product" or "create positioning statement" → activate this skill
- User asks for "strategic narrative," "pitch story," or "messaging framework" → use this skill
- User mentions "April Dunford," "Andy Raskin," "category design," or "value prop" → this skill applies
- User needs a messaging matrix for different buyer personas
- User is creating a pitch deck and needs the underlying narrative structure
- User's messaging feels undifferentiated and they want to rebuild from first principles
- After gtm-context is complete, when competitive landscape and ICP are defined
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 15d ago Changed 73bda1259fb2
- 1mo ago First seen · 331 lines · 61 tokens per session scan A b18cfaa5d5fa
positioning-messaging is a skill published in the GitHub repository LeadMagic/gtm-skills (64 stars, last pushed 3d ago), licensed MIT. It adds 61 tokens to every session and 4,392 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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