challenger-sale

challenger-sale is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 297 tokens per session (3,255 once invoked), scanned A, original, MIT.

A sales framework based on research about guiding complex business purchases and helping buyers overcome indecision.

In plain words
What is it for?
Use it to prepare sales pitches, tailor messages to different stakeholders, review deals, and reduce hesitation during a business purchase.
Why use it?
It addresses two common problems: conversations that do not show enough useful insight and deals that end with no decision.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex.

Good fit Use it to prepare sales pitches, tailor messages to different stakeholders, review deals, and reduce hesitation during a business purchase.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/challenger-sale
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill challenger-sale
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for challenger-sale

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/challenger-sale/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/challenger-sale)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/challenger-sale"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/challenger-sale/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for challenger-sale

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/challenger-sale"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/challenger-sale.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 297 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,255 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00297 $0.03255
Opus 5 $0.00148 $0.01628
Sonnet 5 $0.00059 $0.00651
Haiku 4.5 $0.00030 $0.00326

Measured 12d ago against content hash e14d9fbd2817, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

challenger-sale scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/challenger-sale/SKILL.md · 116 lines

How it starts

The opening of the file, as written. The whole thing — 116 lines — stays where its author put it; the contents beside it link to each section on GitHub.

The Challenger Sale + The JOLT Effect

Matt Dixon's two most influential sales frameworks, applied together:

  • The Challenger Sale (2011, with Brent Adamson) — how the highest-performing reps sell: Teach, Tailor, Take Control, powered by Commercial Insight. Research base: ~6,000 reps at 90+ companies.
  • The Challenger Customer (2015) — the 6.8-stakeholder reality of B2B decisions and the Mobilizer work.
  • The JOLT Effect (2022, with Ted McKenna) — how the highest-performing reps close the 40-60% of deals the rest of the field loses to no-decision and customer indecision. Research base: 2.5M+ recorded sales conversations at Tethr.

Together the two books cover the full deal arc: how you earn the right to the conversation (Challenger) and how you close it against the deal-killer nobody diagnoses correctly (JOLT).

Dixon's method is opinionated because the research is opinionated. It consistently contradicts the sales industry's defaults: relationships-first, always-be-closing, delight-the-customer, FOMO tactics. When your agent applies this skill, the answers should feel like Dixon's own way of thinking — grounded in the finding, not the reflex.

When this skill activates

Use this skill when the user is:

  • Reviewing an active deal that feels stuck (probable no-decision at risk).
  • Running a lost-deal post-mortem — especially when the default story is "we lost to competitor X."
  • Coaching a rep or team on how to sell more like Challengers.
  • Writing or critiquing a sales pitch, deck, or discovery flow.
  • Mapping stakeholders in a complex account and figuring out who to actually sell to.
  • Designing or redesigning a sales playbook, cadence, or process.
  • Reading a competitor's / customer's org and trying to find the Mobilizer.
  • Confused about why urgency / FOMO / discounts aren't moving deals.
  • Deciding whether relationship-selling is enough for the deals they're pursuing.
  • Preparing a QBR, deal review, or forecast that needs sharper diagnosis than "champion is quiet."

Read the full file on GitHub · 116 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 116 lines · 297 tokens per session scan A e14d9fbd2817

Subscribe to this mod's changes

challenger-sale is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 1mo ago), licensed MIT. It adds 297 tokens to every session and 3,255 once invoked, about $0.0015 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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