dhm-model

dhm-model is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 231 tokens per session (2,275 once invoked), scanned A, original, MIT.

A product strategy filter that asks whether an idea delights customers, is difficult for competitors to copy, and improves profit margins. It is associated with Netflix product leader Gibson Biddle.

In plain words
What is it for?
Use it to evaluate product initiatives, prioritize a roadmap, examine competitive advantages, and test whether a proposed feature supports the business.
Why use it?
It helps teams compare product ideas using customer value, defensibility, and business impact instead of customer demand alone.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to evaluate product initiatives, prioritize a roadmap, examine competitive advantages, and test whether a proposed feature supports the business.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/dhm-model
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill dhm-model
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for dhm-model

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/dhm-model/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/dhm-model)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/dhm-model"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/dhm-model/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for dhm-model

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/dhm-model"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/dhm-model.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 231 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,275 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00231 $0.02275
Opus 5 $0.00115 $0.01137
Sonnet 5 $0.00046 $0.00455
Haiku 4.5 $0.00023 $0.00228

Measured 12d ago against content hash 32aa4fccdaba, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

dhm-model scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/dhm-model/SKILL.md · 89 lines

How it starts

The opening of the file, as written. The whole thing — 89 lines — stays where its author put it; the contents beside it link to each section on GitHub.

DHM Model

Gibson Biddle's DHM Model — the product strategy filter that challenges every initiative to Delight customers, in Hard-to-copy ways, that are Margin-enhancing. Distilled from Biddle's 12-part Medium essay series, his Teachable and Maven courses, his "Ask Gib" Substack, and podcast appearances including Lenny's Podcast (2022). Biddle has not written a book — his body of work is essays, courses, talks, and workshops, so this skill IS the book, structured.

This skill helps your agent evaluate product strategy through Biddle's three-dimensional filter: does this initiative delight customers, build a durable competitive advantage, AND improve the business's financial position? It's opinionated because Biddle is opinionated: strategy is hypotheses not plans, you need all three dimensions not just one, and the "hard to copy" question is the one most teams skip.

When this skill activates

Use this skill when the user is:

  • Evaluating whether a product initiative is strategic or just a nice feature.
  • Prioritizing a product roadmap and needing a filter beyond "customer wants it."
  • Asking what makes their product hard to copy (competitive advantage analysis at the product level).
  • Diagnosing why their product delights but struggles with retention, margin, or defensibility.
  • Building a product strategy from scratch (not a plan — a set of testable hypotheses).
  • Defining proxy metrics to measure whether a strategy is working.
  • Running or preparing a quarterly product strategy meeting.
  • Evaluating whether an initiative is margin-enhancing or a cost center.
  • Assessing which of the four types of hard-to-copy advantages (brand, network effects, economies of scale, unique technology) apply to their situation.
  • Mapping strategies to metrics to tactics (the lock-up).

Read the full file on GitHub · 89 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 89 lines · 231 tokens per session scan A 32aa4fccdaba

Subscribe to this mod's changes

dhm-model is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 1mo ago), licensed MIT. It adds 231 tokens to every session and 2,275 once invoked, about $0.0012 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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