elena-verna

elena-verna is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 305 tokens per session (3,340 once invoked), scanned A, original, MIT.

A set of Elena Verna's frameworks for planning and improving growth in business-to-business software products. It covers growth motions, product-led growth, customer retention, sales qualification, pricing paths, and growth-team decisions.

In plain words
What is it for?
Use it to plan a SaaS growth strategy, choose between product-led and sales-led approaches, design user-to-enterprise pricing paths, qualify sales opportunities, and organise growth teams.
Why use it?
It gives an agent a structured way to decide what growth problem to address first instead of suggesting unrelated tactics. It also explains why retention and product fit should come before trying to acquire more users.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex.

Good fit Use it to plan a SaaS growth strategy, choose between product-led and sales-led approaches, design user-to-enterprise pricing paths, qualify sales opportunities, and organise growth teams.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/elena-verna
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill elena-verna
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for elena-verna

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/elena-verna/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/elena-verna)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/elena-verna"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/elena-verna/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for elena-verna

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/elena-verna"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/elena-verna.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 305 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,340 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00305 $0.03340
Opus 5.5 $0.00122 $0.01336
Sonnet 5.5 $0.00061 $0.00668
Haiku 4.5 $0.00030 $0.00334

Measured 8d ago against content hash bf7e14e90baa, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

elena-verna scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/elena-verna/SKILL.md · 130 lines

How it starts

The opening of the file, as written. The whole thing — 130 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Elena Verna's B2B Growth Frameworks

Elena Verna is a growth operator and advisor (Head of Growth at Lovable; formerly SVP Growth at SurveyMonkey, interim Head of Growth at Amplitude, interim CMO at Miro, interim Head of Growth & Data at Dropbox) and Reforge course creator. She has built one of the most influential bodies of work on B2B growth strategy through her Substack newsletter (Elena's Growth Scoop, 99K+ subscribers), LinkedIn (180K+ followers), podcast appearances (four episodes on Lenny's Podcast, plus 20VC/Harry Stebbings, Subscription Stories), conference talks (SaaStr, Slush, Product School, Stripe Sessions), and Reforge courses. She does not have a published book; the entire body of work is newsletter essays, podcast conversations, and conference talks, so this skill IS the book, structured.

This skill helps your agent think about growth as a system of motions and levers that must be sequenced over time, not as a bag of tactics or a single channel bet. It is opinionated because Verna is opinionated: growth amplifies PMF but can't create it, loops beat funnels, retention comes before acquisition, activation before monetization, and the question is never IF you'll need all three motions but WHEN.

When this skill activates

Use this skill when the user is:

  • Deciding whether and when to invest in product-led growth for a B2B product.
  • Choosing between product-led, sales-led, and marketing-led motions -- or sequencing them.
  • Building a product-led sales motion on top of an existing self-serve product.
  • Diagnosing why free-to-paid conversion is low or why enterprise deals aren't materializing from self-serve usage.
  • Choosing between freemium, free trial, and reverse trial models.
  • Designing a growth model from scratch and deciding which levers to pull first.
  • Structuring or hiring a growth team and wondering who to hire first.
  • Sequencing growth squads (activation, monetization, acquisition, retention).
  • Evaluating whether a product meets PLG prerequisites (Motivation, Ability, Permission).
  • Moving from individual users to team adoption to enterprise contracts (the Monetization Escalator).
  • Setting up PQA/PQL scoring to qualify accounts for sales engagement.
  • Deciding when to hire their first salesperson in a PLG company.
  • Working on pricing and packaging strategy -- especially treat-pricing-as-product.
  • Evaluating growth in the AI era where 60-70% of old tactics no longer apply.
  • Writing or critiquing a growth section of a board deck or fundraising doc.

Read the full file on GitHub · 130 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 130 lines · 305 tokens per session scan A bf7e14e90baa

Subscribe to this mod's changes

elena-verna is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 9d ago), licensed MIT. It adds 305 tokens to every session and 3,340 once invoked, about $0.0012 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-08.

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