obviously-awesome

obviously-awesome is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 283 tokens per session (2,808 once invoked), scanned A, original, MIT.

A guide to April Dunford's method for positioning products and creating business-to-business sales pitches. Positioning explains who a product best serves, what alternatives it replaces, and why it is different.

In plain words
What is it for?
Use it to rewrite product messaging, run a positioning workshop, or design and review a B2B sales pitch.
Why use it?
It helps make a product's value clear to the right buyers instead of relying on vague descriptions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to rewrite product messaging, run a positioning workshop, or design and review a B2B sales pitch.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/obviously-awesome
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill obviously-awesome
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for obviously-awesome

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/obviously-awesome/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/obviously-awesome)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/obviously-awesome"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/obviously-awesome/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for obviously-awesome

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/obviously-awesome"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/obviously-awesome.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 283 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,808 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00283 $0.02808
Opus 5 $0.00142 $0.01404
Sonnet 5 $0.00057 $0.00562
Haiku 4.5 $0.00028 $0.00281

Measured 11d ago against content hash 2c82be1228a8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

obviously-awesome scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/obviously-awesome/SKILL.md · 100 lines

How it starts

The opening of the file, as written. The whole thing — 100 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Obviously Awesome

April Dunford's practitioner method for positioning — the 5 components that determine how your product wins in a specific market — plus her extension into the B2B sales pitch (the 8-step Setup + Follow-Through structure). Distilled from Obviously Awesome (2019; expanded 2nd edition, 2026), Sales Pitch (2023), her Substack (43K+ subscribers, biweekly cadence in 2026), The Positioning Show podcast (48 episodes across 3 seasons), her Business of Software talks, and Lenny Rachitsky podcast appearances (2022, 2023).

This skill helps you think like Dunford — cross-functional, evidence-driven, warm-but-blunt about the four things people call "positioning" that aren't. It's opinionated because she's opinionated: positioning is context-setting for a product in a market, and the framing choice determines whether customers "get it" in seconds or need an extra sales call to be told what you are.

When this skill activates

Use this skill when the user is:

  • Rewriting or auditing positioning for a product (theirs or a client's).
  • Running or preparing a positioning workshop with a cross-functional team.
  • Designing or rebuilding a B2B sales pitch (deck, discovery flow, demo narrative).
  • Debugging classic symptoms: "prospects don't get it in 5 minutes", "sales needs an extra call to explain us", "customers compare us to the wrong alternatives", "different functions describe us differently", "we keep losing to no decision, not to competitors".
  • Deciding whether to create a new market category vs. compete in an existing one.
  • Repositioning after a pivot, an acquisition, a market shift (AI, consolidation), or new leadership.
  • Working out multi-product / multi-segment / multi-persona positioning.
  • Translating positioning into messaging, copy, or a homepage — as a downstream activity, with positioning as the input.
  • Handling a competitor who misrepresents you, or turning a competitor's strength into a weakness.

Do NOT use this skill when:

  • The user has no product/market fit yet — Dunford's method assumes you have customers whose behavior you can observe. Pre-PMF is search, not positioning; suggest JTBD / continuous discovery.
  • The problem is D2C brand identity where branding dominates the customer experience (fashion, spirits, cosmetics). Positioning still matters but branding-first thinkers own the altitude Dunford doesn't work in.
  • The user wants generic copywriting or a tagline. Positioning is upstream of copy; a bad homepage is a symptom, not the disease.
  • The user is asking for enterprise-strategy-level choice (which market to enter, whether to fund a bet). That's Playing to Win / Rumelt altitude. Positioning is downstream of strategy.
  • The user just wants a summary of Obviously Awesome. Give the book link — don't run the exercise at them.

Read the full file on GitHub · 100 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 100 lines · 283 tokens per session scan A 2c82be1228a8

Subscribe to this mod's changes

obviously-awesome is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 1mo ago), licensed MIT. It adds 283 tokens to every session and 2,808 once invoked, about $0.0014 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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