play-bigger

play-bigger is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 304 tokens per session (4,283 once invoked), scanned A, original, MIT.

A business strategy method for creating a new market category and becoming its recognised leader. It distinguishes category creation from ordinary branding, messaging, or competing in an existing market.

In plain words
What is it for?
Use it to define a startup’s market, choose its category and language, develop its point of view, and plan how the company can lead that category.
Why use it?
It helps when customers do not yet have a clear way to understand a new type of product. The method provides a structure for naming the category, explaining its problem, and building support around it.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions Codex.

Good fit Use it to define a startup’s market, choose its category and language, develop its point of view, and plan how the company can lead that category.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/play-bigger
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill play-bigger
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for play-bigger

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/play-bigger/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/play-bigger)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/play-bigger"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/play-bigger/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for play-bigger

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/play-bigger"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/play-bigger.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 304 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,283 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00304 $0.04283
Opus 5 $0.00152 $0.02142
Sonnet 5 $0.00061 $0.00857
Haiku 4.5 $0.00030 $0.00428

Measured 11d ago against content hash 9ebdfa1b6b23, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

play-bigger scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/play-bigger/SKILL.md · 117 lines

How it starts

The opening of the file, as written. The whole thing — 117 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Play Bigger — Category Design

Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney's discipline of category design — creating and dominating a new market category, so the assistant can help the user become the Category King (or Queen) that captures the ~76% of category market cap that goes to the category leader. Distilled from Play Bigger (HarperBusiness, 2016), the founders' Time-to-Market-Cap (TTMC) research, and — critically — the ten years of post-book refinement that lives in the Category Pirates Substack (Lochhead + Eddie Yoon + Nicolas Cole + Bri Clark) and their subsequent books: Snow Leopard, A Marketer's Guide to Category Design, The Category Design Toolkit, The 22 Laws of Category Design, and the 2025 prequel The Existing Market Trap: Escaping the 13 Deadly Sins.

This skill helps the assistant think inside the method — loud, evangelical, "different not better", CEO-owned, ecosystem-obsessed — not just recite the 2016 book. It is opinionated because the authors are opinionated: category design is not positioning, not branding, not messaging, not storytelling. It's a strategic discipline that decides which category exists, names it, plants it in the market's mind, and builds the ecosystem that makes the category real.

When this skill activates

Use this skill when the user is:

  • Trying to figure out whether to create a new category or compete inside an existing one.
  • Working on a Point of View (POV) — the CEO-owned category story.
  • Planning a Lightning Strike — the concentrated market-conditioning event that plants the category.
  • Naming a new category (the 2–3-word test).
  • Diagnosing why a great product is stuck losing to incumbents inside a legacy category (the "Existing Market Trap").
  • Mapping or building the category ecosystem (analysts, partners, developers, missionaries).
  • Debating "we should build a better X" vs. "we should build a different X, in a new category."
  • Post-pivot, when the market keeps categorizing the company as something old.
  • Designing the Data Flywheel that will make the category defensible in year 5+.
  • Escaping the AI-era version of the trap — being framed as an "assistant" or "copilot" to an incumbent instead of a category of your own.
  • Composing category design with an existing positioning / narrative / cascade the user already has.

Read the full file on GitHub · 117 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 117 lines · 304 tokens per session scan A 9ebdfa1b6b23

Subscribe to this mod's changes

play-bigger is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 1mo ago), licensed MIT. It adds 304 tokens to every session and 4,283 once invoked, about $0.0015 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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