product-led-growth

product-led-growth is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 234 tokens per session (2,769 once invoked), scanned A, original, MIT.

A guide to Wes Bush's product-led growth approach for software delivered as a service. Product-led growth means using the product itself to attract, help, and retain customers instead of relying mainly on salespeople.

In plain words
What is it for?
Use it to choose a product-led, sales-led, or mixed go-to-market approach, design free trials or free plans, improve activation and retention, and plan SaaS growth.
Why use it?
It helps teams judge whether this way of selling fits their product rather than assuming that a free plan is enough. It connects product design, time to value, pricing, and company-wide work.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to choose a product-led, sales-led, or mixed go-to-market approach, design free trials or free plans, improve activation and retention, and plan SaaS growth.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/product-led-growth
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill product-led-growth
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-led-growth

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/product-led-growth/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/product-led-growth)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/product-led-growth"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/product-led-growth/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-led-growth

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/product-led-growth"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/product-led-growth.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 234 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,769 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00234 $0.02769
Opus 5.5 $0.00094 $0.01108
Sonnet 5.5 $0.00047 $0.00554
Haiku 4.5 $0.00023 $0.00277

Measured 8d ago against content hash d50040e09dd8, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

product-led-growth scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/product-led-growth/SKILL.md · 105 lines

How it starts

The opening of the file, as written. The whole thing — 105 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product-Led Growth

Wes Bush's Product-Led Growth methodology — the complete system for building SaaS products where the product itself is the primary vehicle for acquiring, activating, and retaining customers. Bush (founder/CEO of ProductLed, author of Product-Led Growth: How to Build a Product That Sells Itself (2019) and The Product-Led Playbook (2024)) built the framework from his experience at Vidyard, consulting with 400+ SaaS companies, and distilling what separates PLG companies that scale from those that stall. This skill captures both the 2019 book and the 2024 evolution into the nine-component ProductLed System.

This skill helps your agent think about product-led growth as a go-to-market operating system, not as "add a free tier and hope." It's opinionated because Bush is opinionated: the product should be your best salesperson, time-to-value is the metric that matters most, and most companies fail at PLG not because the model is wrong but because they treat it as a product team initiative instead of an organization-wide shift.

When this skill activates

Use this skill when the user is:

  • Deciding whether their SaaS should be product-led, sales-led, or hybrid (the MOAT framework decision).
  • Choosing between free trial, freemium, or demo models.
  • Designing or redesigning self-serve onboarding (Bowling Alley territory).
  • Diagnosing why their free trial or freemium isn't converting ("we get signups but nobody upgrades").
  • Trying to reduce time-to-value — the gap between signup and first meaningful outcome.
  • Setting up product-qualified leads (PQLs) to replace or supplement marketing-qualified leads.
  • Pricing a SaaS product using value metrics rather than per-seat or feature-gating.
  • Evaluating whether to layer sales on top of an existing PLG motion (product-led sales).
  • Designing a PLG go-to-market strategy from scratch.
  • Auditing an existing PLG setup against Bush's nine-component ProductLed System.
  • Asking "how do we grow without hiring more salespeople?"

Read the full file on GitHub · 105 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 105 lines · 234 tokens per session scan A d50040e09dd8

Subscribe to this mod's changes

product-led-growth is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 9d ago), licensed MIT. It adds 234 tokens to every session and 2,769 once invoked, about $0.0009 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-08.

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