strategic-narrative

strategic-narrative is a skill for Claude Code, Codex from marcos-sponton/frameworks-as-skills. It costs 304 tokens per session (2,783 once invoked), scanned A, original, MIT.

A five-part method for shaping a company story around a major change, its winners and losers, a desired future, product features, and supporting evidence. It is based on Andy Raskin’s strategic narrative approach.

In plain words
What is it for?
Use it to build or critique sales decks, investor presentations, CEO updates, category-creation stories, and company-wide narratives.
Why use it?
It helps expose whether a company has a clear central strategy instead of disconnected sales, investor, or marketing messages.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to build or critique sales decks, investor presentations, CEO updates, category-creation stories, and company-wide narratives.

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Install with agentmods
npx agentmods add skills/marcos-sponton/frameworks-as-skills/strategic-narrative
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marcos-sponton/frameworks-as-skills --skill strategic-narrative
Clone the repo
git clone --depth 1 https://github.com/marcos-sponton/frameworks-as-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for strategic-narrative

README.md
[![agentmods](https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/strategic-narrative/github.svg)](https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/strategic-narrative)
Your own site
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/strategic-narrative"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/strategic-narrative/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for strategic-narrative

Your own site · 80×15
<a href="https://agentmods.dev/skills/marcos-sponton/frameworks-as-skills/strategic-narrative"><img src="https://agentmods.dev/badge/skills/marcos-sponton/frameworks-as-skills/strategic-narrative.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 304 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,783 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00304 $0.02783
Opus 5 $0.00152 $0.01392
Sonnet 5 $0.00061 $0.00557
Haiku 4.5 $0.00030 $0.00278

Measured 12d ago against content hash 91e1a07e1fc1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

strategic-narrative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/strategic-narrative/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategic Narrative

Andy Raskin's 5-part company story — a strategic narrative that is the company strategy externalized. Extracted from Zuora's 2015 sales deck in the 2016 essay The Greatest Sales Deck I've Ever Seen (2M+ views), refined across ~15 canonical Medium essays, dozens of LinkedIn micro-essays, Raskin's own podcast, and appearances on Lenny Rachitsky (2023) and others.

This skill helps you think in Raskin's method, not just recite it. It is opinionated because Raskin is opinionated: strategic narrative is not storytelling-as-decoration, not positioning, not messaging. It's a single top-level story that reveals whether strategy exists — the CEO-owned spine that shows up in the sales deck, the website, the all-hands, the investor pitch, and every hire's first day. Ben Horowitz's line — "the company story is the company strategy" — is on Raskin's homepage; his whole practice operationalizes it.

When this skill activates

Use this skill when the user is:

  • Building or critiquing a sales deck (Raskin's "true north" artifact).
  • Refreshing a CEO all-hands or investor narrative.
  • Designing a category-creation or movement narrative.
  • Diagnosing why sales, marketing, and product describe the company differently.
  • Trying to explain why prospects respond "cool tool" instead of "how quickly can we get started?" (the pattern-response Raskin tests for).
  • Rewriting a website, launch narrative, or recruiting story to feel like the same story as the deck.
  • Bolting story onto an existing features-first pitch and getting weak reactions.
  • Working through a market shift and asking whether their narrative still holds.
  • Confused about the difference between strategic narrative, positioning, and messaging.

Do NOT use this skill when:

  • The user wants a consumer-product ad or tactical copy — reach for StoryBrand or copy craft.
  • The user has a commodity offering competing on price — narrative won't rescue undifferentiation. (Raskin's method presupposes something worth making a movement out of.)
  • The user wants a positioning framework (which market, competitive alternatives, unique attributes) — reach for April Dunford's Obviously Awesome. Positioning is upstream and invisible; narrative is the external face.
  • The user wants an internal strategic-choice cascade — reach for Roger Martin's Playing to Win. Martin is internal; Raskin is external. They stack: Martin's cascade produces the choices, Raskin's narrative broadcasts them. Do not do PtW at a user who came for narrative help.
  • The user just wants a summary of the Greatest Sales Deck essay. Send them the link and stop.

Read the full file on GitHub · 99 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 99 lines · 304 tokens per session scan A 91e1a07e1fc1

Subscribe to this mod's changes

strategic-narrative is a skill published in the GitHub repository marcos-sponton/frameworks-as-skills (1 stars, last pushed 1mo ago), licensed MIT. It adds 304 tokens to every session and 2,783 once invoked, about $0.0015 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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