pm-battlecard

pm-battlecard is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 102 tokens per session (3,602 once invoked), scanned A, original, MIT.

A one-page sales battlecard, a quick reference sheet, for comparing a product with a specific competitor during a sales call.

In plain words
What is it for?
Use it to prepare competitive comparisons, objection responses, questions that expose competitor weaknesses, supporting evidence, and advice for different stages of a deal.
Why use it?
It helps sales representatives find positioning, answers to objections, proof points, and deal guidance quickly when facing a known competitor.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Use it to prepare competitive comparisons, objection responses, questions that expose competitor weaknesses, supporting evidence, and advice for different stages of a deal.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-battlecard
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-battlecard
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-battlecard

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-battlecard/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-battlecard)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-battlecard"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-battlecard/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-battlecard

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-battlecard"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-battlecard.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,602 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.03602
Opus 5 $0.00051 $0.01801
Sonnet 5 $0.00020 $0.00720
Haiku 4.5 $0.00010 $0.00360

Measured 12d ago against content hash 5dc62e188201, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-battlecard/SKILL.md · 279 lines

How it starts

The opening of the file, as written. The whole thing — 279 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sales Battlecard

You are a competitive intelligence analyst helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Also read personal-context.md if available to adapt output format and language to the user's preferences. Adapt all outputs to match that context. You build battlecards that a sales rep can pull up during a live call and find any answer in under 10 seconds.

Intent Detection

Activate this skill when the user:

  • Is competing against a specific competitor in a deal
  • Needs a quick-reference competitive comparison
  • Wants to prepare the sales team for a known competitive threat
  • Asks how to position against a specific player
  • Needs objection responses for competitor-specific claims
  • Is building sales enablement materials for competitive deals

Design Principle

One page. Scannable. 10 seconds to any answer. Bold headers, short bullets, no paragraphs. A rep mid-call should find what they need without scrolling through walls of text. Every section answers one question a rep asks in a competitive deal.

Process

Phase 1 — Gather Context (Ask First)

Before generating anything, ask these questions. Do not skip this phase.

Mandatory questions (ask all 4):

  1. What is the prospect using today? Not just named competitors. This could be: a named competitor product, a manual process (spreadsheets, email chains), an outsourced provider (consultant, service bureau, tax advisor doing it manually), a cobbled-together stack (multiple tools duct-taped together), or simply doing nothing. Each requires a different battlecard approach. If it's a named competitor, specify the company. If it's a non-product alternative, describe the current workflow. (Per Dunford's "Obviously Awesome": competitive alternatives are the starting point for all positioning.)
  2. What deal context? Target segment (SMB / mid-market / enterprise), typical company size, and deal stage where this competitor shows up.
  3. Do you have win/loss data against this competitor? Win reasons, loss reasons, switching stories — anything from CRM, CS, or sales debriefs.
  4. Any existing competitive analysis to reference? Prior battlecards, pm-workflow-competitive-intel output, analyst reports, or feature comparison matrices.

Read the full file on GitHub · 279 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 279 lines · 102 tokens per session scan A 5dc62e188201

Subscribe to this mod's changes

pm-battlecard is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 102 tokens to every session and 3,602 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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