b2b-marketing-playbook

b2b-marketing-playbook is a skill for Claude Code, Codex from Gingiris-1031/gingiris-skills. It costs 53 tokens per session (1,039 once invoked), scanned A, original, MIT.

A B2B marketing playbook for software companies that sell to other businesses. It combines LinkedIn content, cold email, webinars, and account-based marketing, which targets specific business accounts.

In plain words
What is it for?
Use it to plan LinkedIn posts and messages, cold-email sequences, webinar campaigns, enterprise targeting, and tracking of sales-pipeline metrics.
Why use it?
It organizes several ways to find and nurture potential business customers into one repeatable sales pipeline. It also includes templates, follow-up guidance, and measurement ideas.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to plan LinkedIn posts and messages, cold-email sequences, webinar campaigns, enterprise targeting, and tracking of sales-pipeline metrics.

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Install with agentmods
npx agentmods add skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Gingiris-1031/gingiris-skills --skill b2b-marketing-playbook
Clone the repo
git clone --depth 1 https://github.com/Gingiris-1031/gingiris-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for b2b-marketing-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook/github.svg)](https://agentmods.dev/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook)
Your own site
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for b2b-marketing-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/b2b-marketing-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 53 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,039 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.01039
Opus 5 $0.00026 $0.00519
Sonnet 5 $0.00011 $0.00208
Haiku 4.5 $0.00005 $0.00104

Measured 11d ago against content hash e9ad73d49e6b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

b2b-marketing-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/b2b-marketing-playbook/SKILL.md · 78 lines

How it starts

The opening of the file, as written. The whole thing — 78 lines — stays where its author put it; the contents beside it link to each section on GitHub.

📦 Install

clawhub install b2b-marketing-playbook

What you get after installing:

  • LinkedIn content cadence + DM-to-demo conversion sequences
  • Cold email templates with personalization formulas and follow-up timing
  • ABM targeting framework with pipeline velocity and CAC benchmarks

B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Three proven channels woven into one repeatable pipeline for B2B SaaS.

  • LinkedIn engine: Content cadence, engagement pods, and DM-to-demo flow
  • Cold email sequences: Subject lines, personalization, and follow-up timing
  • Webinar funnel: Topic selection, promotion, and post-webinar nurture
  • ABM layer: Account-based targeting for enterprise deals
  • Metrics dashboard: Pipeline velocity, SQL rate, and CAC benchmarks

Enterprise Deal Mechanics (added 2026)

Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective:

Cash structure

  • Stage private-deployment payments 3:4:3 (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations.
  • 30% due the day the contract is signed — no exceptions. Write a 0.5%-per-day late penalty into the contract text itself.
  • Retain leverage: keep 1–2 features running on infrastructure you control until the final invoice clears. Disclose this before signature and codify it in the terms.
  • Chase overdue balances at the top of the customer's org chart, not with your day-to-day contact; if your champion stalls, one or two escalations to the CEO are fair game.

Scope defense

  • Split the customer's raw wishlist (SOR) from the signed commitment (SOW carrying acceptance criteria, delivery milestones, and change clauses). The SOW is signed alongside the contract, same day.
  • Every modification flows through a change-control step: written request → both project managers price the impact on cost and schedule → signed amendment. Verbal enthusiasm on calls binds nobody — paper or it didn't happen.
  • Name the acceptance sign-off person in the contract; keep records of every meeting and decision.

Read the full file on GitHub · 78 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 78 lines · 53 tokens per session scan A e9ad73d49e6b

Subscribe to this mod's changes

b2b-marketing-playbook is a skill published in the GitHub repository Gingiris-1031/gingiris-skills (79 stars, last pushed 7d ago), licensed MIT. It adds 53 tokens to every session and 1,039 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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