A guide to app store optimisation (ASO), the practice of improving an app’s listing so people can find and install it on the App Store or Google Play. It also covers an app’s early launch period and promotion through short-form video and creator content.
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns.…
A guide to steadily increasing GitHub stars, which are public bookmarks users give to repositories. It describes recurring content, community work, events, contributors, and ambassador programmes.
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles. 🇨🇳 AI…
A playbook for working with key opinion leaders (KOLs), such as influencers or recognised experts with an audience. It covers finding them, contacting them, planning campaigns, and measuring results.
A product-launch playbook covering Product Hunt, a website where new products are presented and voted on by a community. It lays out activities before launch, on launch day, and during the following week.
A marketing system for open-source software, where the source code is publicly available and can be contributed to by others. It covers readiness before launch, promotion on Show HN, Reddit, and Product Hunt, README guidance, developer content, outreach, and a six-month growth cycle.
🇺🇸 SEO & GEO Dual-Engine Playbook 2026 — Rank on Google AND get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). Battle-tested from AFFiNE (60k GitHub stars in 24 months) and 150+ AI startup consultations. E-E-A-T writing voice system, keyword funnel strategy, JSON-LD schema templates, comparison page SOP…
A playbook for growing user-generated content (UGC), meaning posts and videos made by customers or creators. It covers creator recruitment, incentives, and publishing across multiple platforms.
A remote MCP server for competitor research. MCP is a way for an AI agent to use an external tool, and this server provides information about SEO, website traffic, social activity, Product Hunt, pricing, and AI-generated insights.
Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
First AI Product Launch — Zero to Live in 30 Days. Step-by-step guide for shipping your first AI product from idea validation to paying customers. Includes day-by-day timeline and real examples. By @WeiYipei.
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the community & ambassador operations SOP with volunteer, paid tutorial creator and code-contributor tracks — from pre-launch checklist to recruitment to tiered…
Build and grow developer and user communities from scratch — covering ambassador programs, community-led growth (CLG), event operations, content strategy, and health metrics. Grounded in real playbooks from Notion, Lovable, AFFiNE, ClickUp, Asana, and Lark. Use when: building a community for an open-source project…
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…
Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Build and measure Developer Relations programs across documentation, community, technical content, integrations, events and developer advocacy. Use when designing DevRel strategy, improving developer activation, launching an API/SDK, evaluating sponsorships, or connecting community activity to product adoption and…
A broad guide to growing mobile apps through App Store Optimization, launch planning, creator-made content, and marketing on platforms such as TikTok, Instagram, and YouTube Shorts.
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: