Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
First AI Product Launch — Zero to Live in 30 Days. Step-by-step guide for shipping your first AI product from idea validation to paying customers. Includes day-by-day timeline and real examples. By @WeiYipei.
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion…
Build and grow developer and user communities from scratch — covering ambassador programs, community-led growth (CLG), event operations, content strategy, and health metrics. Grounded in real playbooks from Notion, Lovable, AFFiNE, ClickUp, Asana, and Lark. Use when: building a community for an open-source project…
Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…
Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Complete Developer Relations playbook — from community building to documentation strategy to event planning. Covers Discord/Slack management, conference speaking, hackathon sponsorship, and measuring DevRel ROI. By @WeiYipei.
A broad guide to growing mobile apps through App Store Optimization, launch planning, creator-made content, and marketing on platforms such as TikTok, Instagram, and YouTube Shorts.
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns.…
A guide to steadily increasing the number of people who bookmark an open-source project on GitHub by building content, community, events, contributors, and ambassadors.
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles.…
Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations…
A step-by-step guide to finding and working with influential online creators, including choosing suitable people, contacting them, preparing content, and measuring results.
A staged guide to growing an open-source project, where the source code is publicly available and developers can contribute. It covers preparation, launch, and longer-term growth.
SEO/GEO Agent Operations SOP v2 — Rebuilt from real-world operations (analook.com 0→launch, GSC incident, DataForSEO monitoring, gingiris.tools post-migration recovery). What's new in v2: • Step-by-step onboarding (Q1→Q6), multiple choice wherever possible — no big forms • Mandatory daily SEO log — first item is…
🇺🇸 SEO & GEO Dual-Engine Playbook 2026 — Rank on Google AND get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). Battle-tested from AFFiNE (60k GitHub stars in 24 months) and 150+ AI startup consultations. E-E-A-T writing voice system, keyword funnel strategy, JSON-LD schema templates, comparison page SOP…
Twitter/X Agent Operations SOP v2 — Rebuilt from real dual-account operations. Real data: • CN account: grew from 1,150 → 3,679 followers (14 months), 1 tweet/day, OAuth1 direct post • EN account: Buffer API • Real incidents: cron silent-failed for 2 weeks unnoticed, analytics data off by 17×, thread performance worse…
A playbook for interviewing users and operating an early product launch, including screening participants, running interviews, testing beta versions, and reviewing churn. It is based on a described process for finding product-market fit, meaning a product consistently meeting a real user need.
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