developer-marketing-playbook

developer-marketing-playbook is a skill for Claude Code, Codex from Gingiris-1031/gingiris-skills. It costs 51 tokens per session (824 once invoked), scanned A, original, MIT.

A guide to marketing software products for developers through documentation, communities, technical content and developer-relations programs.

In plain words
What is it for?
It helps plan DevRel programs, API experience improvements, documentation, Discord or Slack funnels, hackathons and metrics from awareness to customers.
Why use it?
It addresses the difficulty of reaching engineers with ordinary marketing by organizing developer-focused acquisition and adoption work.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps plan DevRel programs, API experience improvements, documentation, Discord or Slack funnels, hackathons and metrics from awareness to customers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/gingiris-1031/gingiris-skills/developer-marketing-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Gingiris-1031/gingiris-skills --skill developer-marketing-playbook
Clone the repo
git clone --depth 1 https://github.com/Gingiris-1031/gingiris-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for developer-marketing-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook/github.svg)](https://agentmods.dev/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook)
Your own site
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for developer-marketing-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook"><img src="https://agentmods.dev/badge/skills/gingiris-1031/gingiris-skills/developer-marketing-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 824 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.00824
Opus 5 $0.00026 $0.00412
Sonnet 5 $0.00010 $0.00165
Haiku 4.5 $0.00005 $0.00082

Measured 10d ago against content hash 4c719d86e9b1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

developer-marketing-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/developer-marketing-playbook/SKILL.md · 80 lines

How it starts

The opening of the file, as written. The whole thing — 80 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Developer Marketing Playbook — DevRel, Docs & Community Funnels

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install developer-marketing-playbook

What you get after installing:

  • Developer community building playbook (Discord/Slack/GitHub Discussions)
  • Technical content strategy for developer audiences
  • DevRel metrics framework (awareness → adoption → advocacy)

Engineers don't respond to traditional marketing. Here's what actually works.

  • DevRel program design: Roles, metrics, and activities that drive adoption
  • Docs as growth engine: How great documentation becomes your best acquisition channel
  • API experience: DX improvements that reduce time-to-first-API-call
  • Community funnels: Discord/Slack → contributor → champion → customer pipeline
  • Hackathon ROI: When hackathons work, how to run them, and measuring impact

Developer acquisition operating system

Stage 1 — reconstruct category history

Use Wayback snapshots for the competitor's first site, beta site and first major launch. For each stage record positioning, page depth, use cases, navigation/pricing changes, and when SEO/community investment began. This prevents copying a mature competitor's current channel mix into a zero-to-one product.

Stage 2 — benchmark the best channel operator

Do not benchmark every channel against the same competitor. Use the category leader for site/positioning, then select the strongest operator per channel. Track official, founder, DevRel and creator accounts; separate beta cadence, launch-week bursts and steady-state programs.

Required research row:

brand | channel | date | format | category | URL | content framework | views/engagement | campaign membership | CTA

Stage 3 — convert docs into adoption

Measure docs on landing → quick start → first successful call/deploy → second session, not pageviews alone. Every launch packet must include a tested quick start, error recovery, deploy path, reference docs, examples and a community/support next step.

Read the full file on GitHub · 80 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 80 lines · 51 tokens per session scan A 4c719d86e9b1

Subscribe to this mod's changes

developer-marketing-playbook is a skill published in the GitHub repository Gingiris-1031/gingiris-skills (79 stars, last pushed 5d ago), licensed MIT. It adds 51 tokens to every session and 824 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

gingiris-opensource

A playbook for promoting an open-source project, meaning software whose code is publicly available for others to use and change. It covers planning, launch activities, developer communities, media channels, and attracting contributors.

Gingiris/gingiris-opensource · 349 tokens

context7

Retrieves up-to-date documentation, API references, and code examples for any developer technology. Use this skill whenever the user asks about a specific library, framework, SDK, CLI tool, or cloud service -- even for well-known ones like React, Next.js, Prisma, Express, Tailwind, Django, or Spring Boot. Your…

FilippoDeSilva/skills · 171 tokens

wp-developer-documentation

Use when completed WordPress software needs developer-facing API, integration, and extension documentation. Produces class references, API guides, integration instructions, code examples, and troubleshooting for developers and integrators. Aligns to ISO/IEC/IEEE 26514:2022 (Information for Use — Developer Reference).…

hectorjarquin/wp-agent-skills · 85 tokens

wiki_submit

Submit wiki documentation pages to Wegent backend API. Simplifies the HTTP POST process for wiki content submission.

wecode-ai/Wegent · 21 tokens

pipefy-api-fallback

Use this skill when an MCP tool fails AND the introspection skill could not resolve the problem. This is the last-resort fallback (Tier 3): call the Pipefy GraphQL API directly using curl or httpx, authenticating with the Service Account (OAuth2) or a Personal Access Token (PAT) available as env var. Follow the 3-tier…

pipefy/ai-toolkit · 86 tokens

huawei-cce

Use when creating or managing CCE Kubernetes clusters. Covers cluster creation, node pools, SWR registry, autoscaling. Triggers: CCE, Kubernetes, K8s, cluster, node pool, container, SWR. NOT for: serverless functions (use huawei-functiongraph), serverless containers (use huawei-cce for CCI redirect).

huaweicloud/huaweicloud-devkit · 78 tokens