A guide to app store optimisation (ASO), the practice of improving an app’s listing so people can find and install it on the App Store or Google Play. It also covers an app’s early launch period and promotion through short-form video and creator content.
🇺🇸 B2B SaaS Growth — PLG vs SLG Playbook — Diagnose whether your problem is distribution, pricing, or PMF. PLG/SLG selection by ACV and sales cycle, the 5-stage path from $0 to $10M ARR, NRR discipline, affiliate & channel motion, enterprise tiering. Built from HeyGen, Deel, Vercel, Supabase, Snowflake patterns.…
A guide to steadily increasing GitHub stars, which are public bookmarks users give to repositories. It describes recurring content, community work, events, contributors, and ambassador programmes.
🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles. 🇨🇳 AI…
A playbook for working with key opinion leaders (KOLs), such as influencers or recognised experts with an audience. It covers finding them, contacting them, planning campaigns, and measuring results.
A product-launch playbook covering Product Hunt, a website where new products are presented and voted on by a community. It lays out activities before launch, on launch day, and during the following week.
A marketing system for open-source software, where the source code is publicly available and can be contributed to by others. It covers readiness before launch, promotion on Show HN, Reddit, and Product Hunt, README guidance, developer content, outreach, and a six-month growth cycle.
🇺🇸 SEO & GEO Dual-Engine Playbook 2026 — Rank on Google AND get cited by AI search (ChatGPT, Perplexity, Claude, Gemini). Battle-tested from AFFiNE (60k GitHub stars in 24 months) and 150+ AI startup consultations. E-E-A-T writing voice system, keyword funnel strategy, JSON-LD schema templates, comparison page SOP…
A playbook for growing user-generated content (UGC), meaning posts and videos made by customers or creators. It covers creator recruitment, incentives, and publishing across multiple platforms.
A remote MCP server for competitor research. MCP is a way for an AI agent to use an external tool, and this server provides information about SEO, website traffic, social activity, Product Hunt, pricing, and AI-generated insights.
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