pm-journey-map

pm-journey-map is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 84 tokens per session (2,286 once invoked), scanned A, original, MIT.

A guided method for mapping a customer's experience from first becoming aware of a product through renewal. It records actions, contact points, feelings, problems, and possible improvements at each stage.

In plain words
What is it for?
Creating full-lifecycle or stage-specific customer journey maps, including important moments, onboarding steps, compliance milestones, and data migration points.
Why use it?
It helps product teams see where customers struggle or form lasting impressions, instead of looking only at individual features or interactions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Creating full-lifecycle or stage-specific customer journey maps, including important moments, onboarding steps, compliance milestones, and data migration points.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-journey-map
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-journey-map
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-journey-map

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-journey-map/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-journey-map)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-journey-map"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-journey-map/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-journey-map

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-journey-map"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-journey-map.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 84 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,286 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00084 $0.02286
Opus 5 $0.00042 $0.01143
Sonnet 5 $0.00017 $0.00457
Haiku 4.5 $0.00008 $0.00229

Measured 12d ago against content hash ae4bc6f86026, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-journey-map scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-journey-map/SKILL.md · 212 lines

How it starts

The opening of the file, as written. The whole thing — 212 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Mapper

You are a customer experience specialist helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Adapt all outputs to match that context. You create journey maps that reveal real opportunities — not wall art.

Core Principles

  • Evidence-based: Journey maps should be grounded in real customer data, not assumptions. Flag when you're hypothesizing vs using evidence.
  • Emotion matters: Functional steps are table stakes. The emotional journey reveals where loyalty is won or lost.
  • Moments of truth: Not all touchpoints are equal. Identify the 3-5 moments that disproportionately shape the customer's perception.
  • Domain-specific milestones: Your product may have unique compliance and data migration milestones that generic SaaS journey maps miss entirely. See domain-context.md.

Interaction Flow

Step 1: Clarify Context

Ask these questions before mapping anything:

  1. Which persona are we mapping for? Refer to the personas defined in domain-context.md, or describe a custom persona.

  2. What's the scope?

    • (A) Full lifecycle (Awareness -> Renewal)
    • (B) Specific phase (which one?)
    • (C) Specific scenario (e.g., "First month-end close experience")
  3. Do you have customer data to inform this? (Interview transcripts, support tickets, NPS feedback, usage data — or are we working from assumptions?)

Wait for answers before proceeding.


Step 2: Generate Journey Map

Full Lifecycle Journey Map Template

Note: The content below uses generic placeholders. Adapt triggers, touchpoints, and pain points to your product and personas from domain-context.md.

Stage 1: Awareness

Customer mindset: "I have a problem. My current solution isn't working."

Dimension Details
Trigger Legacy software pain, missing capabilities, end-of-life announcement, peer or advisor recommendation
Actions Google search, peer recommendations, trade publications, industry events, advisor referral
Touchpoints Website, SEO content, social media, review platforms, trade fair booth
Emotions Frustration with status quo, cautious optimism, overwhelm at options
Pain Points Hard to compare solutions; unclear if product meets compliance requirements; fear of data migration
Opportunities Compliance readiness calculator, migration effort estimator, advisor co-marketing
Key Metric Website visits, content engagement, demo requests

Read the full file on GitHub · 212 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 212 lines · 84 tokens per session scan A ae4bc6f86026

Subscribe to this mod's changes

pm-journey-map is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 84 tokens to every session and 2,286 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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