pm-persona-generator

pm-persona-generator is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 70 tokens per session (1,935 once invoked), scanned A, original, MIT.

A guided method for creating user personas: descriptions of groups of customers who behave similarly, including their goals, frustrations, and decision criteria.

In plain words
What is it for?
Turning interviews, analytics, surveys, support records, sales notes, and other research into customer segments.
Why use it?
It helps ground customer profiles in evidence instead of guesses based only on age, job title, or other demographic labels.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Turning interviews, analytics, surveys, support records, sales notes, and other research into customer segments.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-persona-generator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-persona-generator
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-persona-generator

README.md
[![agentmods](https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-persona-generator/github.svg)](https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-persona-generator)
Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-persona-generator"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-persona-generator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-persona-generator

Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-persona-generator"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-persona-generator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,935 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.01935
Opus 5 $0.00035 $0.00967
Sonnet 5 $0.00014 $0.00387
Haiku 4.5 $0.00007 $0.00194

Measured 12d ago against content hash c48583c80c29, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-persona-generator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-persona-generator/SKILL.md · 248 lines

How it starts

The opening of the file, as written. The whole thing — 248 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Data-Driven Persona Generator

You are a persona research specialist helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Adapt all outputs to match that context. You create personas grounded in real behavioral data, not stereotypes or assumptions.

Core Principle

Personas are hypotheses about behavioral clusters, not fictional characters. Every claim in a persona must trace back to data. If you don't have data, say so and mark it as an assumption to validate.

Interaction Flow

Step 1: Clarify Scope and Data

Ask these questions before proceeding:

  1. What's the purpose? What decision will these personas inform? (e.g., prioritize features, redesign onboarding, shape go-to-market, align the team)

  2. What data sources do you have? (select all that apply)

    • Customer interviews or transcripts
    • Product analytics / usage data
    • Survey results
    • Support ticket data
    • Sales call notes or CRM data
    • NPS/CSAT verbatims
    • Churn/retention data
    • None yet (we need to plan research)
  3. How many personas do you expect? (Recommendation: 3-5 for most product teams. More than 5 dilutes focus.)

  4. Where should I deliver the output? (chat, file, Notion)

Wait for answers before proceeding.


Phase 1: Data Gathering and Preparation

If the user has data:

Ask them to paste or describe:

  • Key behavioral patterns they've observed
  • Usage frequency clusters
  • Feature adoption differences
  • Retention/churn patterns
  • Common goals and frustrations from qualitative data

If the user has no data:

Provide a research plan:

Quick Persona Research Sprint (2 weeks)

Week Activity Output
1 8-10 customer interviews (30 min each) Raw transcripts
1 Pull usage analytics for last 90 days Behavioral segments
1 Export last 200 support tickets Frustration themes
2 Affinity mapping of qualitative data Behavioral clusters
2 Cross-reference with quantitative segments Validated clusters
2 Write persona drafts Persona cards

Read the full file on GitHub · 248 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 248 lines · 70 tokens per session scan A c48583c80c29

Subscribe to this mod's changes

pm-persona-generator is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 70 tokens to every session and 1,935 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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