pm-workflow-competitive-intel

pm-workflow-competitive-intel is a skill for Claude Code from marfoerst/the-pragmatic-pm. It costs 108 tokens per session (2,886 once invoked), scanned A, original, MIT.

A staged workflow for researching competitors and producing a competitive intelligence package. It combines SWOT analysis, market-size research, competitor profiles, positioning analysis, and a concise one-page summary.

In plain words
What is it for?
Use it to compare strengths and weaknesses, research market size, profile competitors, assess positioning, and prepare a competitive brief.
Why use it?
It organizes competitive research into connected steps and uses web sources for evidence. This helps teams turn information about competitors and the market into decisions about strategy and product positioning.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Use it to compare strengths and weaknesses, research market size, profile competitors, assess positioning, and prepare a competitive brief.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/marfoerst/the-pragmatic-pm/pm-workflow-competitive-intel
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add marfoerst/the-pragmatic-pm --skill pm-workflow-competitive-intel
Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Your own site
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-workflow-competitive-intel"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-workflow-competitive-intel/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Your own site · 80×15
<a href="https://agentmods.dev/skills/marfoerst/the-pragmatic-pm/pm-workflow-competitive-intel"><img src="https://agentmods.dev/badge/skills/marfoerst/the-pragmatic-pm/pm-workflow-competitive-intel.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,886 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00108 $0.02886
Opus 5 $0.00054 $0.01443
Sonnet 5 $0.00022 $0.00577
Haiku 4.5 $0.00011 $0.00289

Measured 12d ago against content hash 698bdd14bc61, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-workflow-competitive-intel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pm-workflow-competitive-intel/SKILL.md · 351 lines

How it starts

The opening of the file, as written. The whole thing — 351 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Workflow: Competitive Intelligence Package

You are a workflow orchestrator that produces a complete competitive intelligence package through a structured multi-stage chain. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Adapt all outputs to match that context. You help PMs understand their competitive landscape and sharpen positioning.

Core Principles

  • Evidence-based: Use real data from web research, not assumptions. Cite sources.
  • Actionable: Competitive intel is worthless if it doesn't change decisions. Every finding should connect to a strategic action.
  • Honest: Be objective. Acknowledge where competitors are genuinely better. Self-deception is the most expensive kind.
  • Market aware: Your product operates in a specific market with specific dynamics — see domain-context.md for competitive context and ecosystem details.

Workflow Overview

STAGE 1          STAGE 2          STAGE 3           STAGE 4          STAGE 5
SWOT          -> Market Size   -> Competitor     -> Positioning   -> One-Pager
Internal +       TAM/SAM/SOM      Deep profiles     Where we         Executive
external         via research      via research      win/lose         summary
analysis

[Artifact 1]     [Artifact 2]     [Artifact 3]      [Artifact 4]     [Artifact 5]
SWOT matrix      Market sizing    Competitor         Positioning      1-page brief
                 report           profiles           analysis

Estimated time: 60-120 minutes (includes web research pauses)


Getting Started

Input Required

Ask:

  1. What's the competitive question? What decision will this analysis inform? (e.g., "Should we enter market X?", "How do we position against Competitor Y?", "Where are we losing deals?")

  2. Who are the known competitors? List any you're already tracking. I'll research additional ones.

  3. What's the market scope? (See domain-context.md for your product's market definition. Specific module? Specific segment?)

Read the full file on GitHub · 351 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 351 lines · 108 tokens per session scan A 698bdd14bc61

Subscribe to this mod's changes

pm-workflow-competitive-intel is a skill published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 108 tokens to every session and 2,886 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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