Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/markmhendrickson/neotoma/evaluate_positioningnpx skills add markmhendrickson/neotoma --skill evaluate_positioninggit clone --depth 1 https://github.com/markmhendrickson/neotomaWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/markmhendrickson/neotoma/evaluate_positioning)<a href="https://agentmods.dev/skills/markmhendrickson/neotoma/evaluate_positioning"><img src="https://agentmods.dev/badge/skills/markmhendrickson/neotoma/evaluate_positioning.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5 | $0.00009 | $0.13645 |
| Opus 5 | $0.00005 | $0.06822 |
| Sonnet 5 | $0.00002 | $0.02729 |
| Haiku 4.5 | $0.00001 | $0.01364 |
Grade A, and why
evaluate_positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 942 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Product Positioning Evaluation Framework
This skill evaluates whether a positioning surface (homepage, subpage, pitch, README, or other asset) effectively communicates to a target ICP. It combines strategic positioning assessment with surface expression evaluation — because positioning only exists as experienced by the audience.
Five complementary lenses:
- Obviously Awesome (April Dunford) — The 5-step positioning process: competitive alternatives, unique attributes, value mapping, best-fit customers, market category.
- Made to Stick (Chip & Dan Heath) — The SUCCESs framework for evaluating whether positioning is memorable and actionable: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
- Neotoma Evaluator Feedback — Ground-truth validation against all evaluator feedback stored in Neotoma, surfacing whether positioning claims match what real evaluators said, felt, and objected to.
- ICP Alignment — Structural fit against
docs/icp/primary_icp.md: pain triggers, operational modes, vocabulary bridge, qualification criteria, adoption funnel, and competitor migration paths. - Surface Expression — Whether the page or asset presenting the positioning supports comprehension, demonstrates the product, and follows the audience's natural decision flow.
Lenses 1-4 produce the weighted Combined Positioning Score. Lens 5 (Surface Expression) functions as a gate: if it scores below 6, the combined score carries an asterisk.
Core Principle
Positioning is not messaging. Positioning is context.
Positioning defines the context within which customers evaluate your product. It determines what category customers place you in, what alternatives they compare you against, which features they pay attention to, and how they judge your value. Get positioning right, and everything downstream — messaging, sales pitches, marketing campaigns, pricing — becomes dramatically easier. Get it wrong, and no amount of clever copywriting or advertising spend will save you. Customers who don't understand what you are will never understand why you matter.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 4d ago First seen · 942 lines · 9 tokens per session scan A dc77bc6d6513
evaluate_positioning is a skill published in the GitHub repository markmhendrickson/neotoma (31 stars, last pushed yesterday), licensed MIT. It adds 9 tokens to every session and 13,645 once invoked, about $0.0000 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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