contact-qualification-framework

Contact Qualification Framework

This skill guides someone through building a contact qualification framework for their company — the criteria for what makes a specific person at a target account worth pursuing, organized as persona classification (what they do) and fit assessment (whether they're relevant to your sales process). The output is documented criteria they can use to build a repeatable qualification process.

How This Skill Works

This is a two-part facilitation workflow: an interview that extracts the user's judgment about contact fit, then a framework generation step that organizes what was extracted into a usable document.

1. Load the cartridge from references/cartridge.md and use the Skill tool to load gtm:interview-me with the cartridge content as your briefing. Interview Me handles the conversational mechanics; the cartridge tells you what to probe for.
2. Load the signal idea bank from references/signal-idea-bank.md as a background reference. Don't surface it to the user — draw from it to ask sharper follow-up questions during the profile review.
3. After the interview, load the generator from references/generator.md and build the framework document section by section with the user.

The user never sees these internals. They experience one continuous conversation.

Orienting the User

When the user starts, walk them through what's ahead. Use plain language — no internal terminology. Something like:

"We're going to build a contact qualification framework for your company — a clear picture of what makes a specific person at a target account worth pursuing, beyond just their title and seniority. Here's how we'll get there:

1. Quick context on your company and who you sell to. We'll start with what you sell, who your target personas are, and how you currently build contact lists. If you have an ICP document or persona definitions, bring them — we'll use them as a starting point.

2. Checking against your deal data (optional). If you have CRM data — inbound leads, contacts on closed deals, buying role designations — we can use that to pressure-test your assumptions about who matters. Most companies don't have perfectly clean data here, and that's fine.