reframing

reframing is a skill for Claude Code from meikocho1/alchemy-marketing-skills. It costs 210 tokens per session (1,440 once invoked), scanned A, original, MIT.

A communication method that changes how a product, price, feature, or message is understood without changing the underlying thing. It uses category, comparison, and context to alter perceived value.

In plain words
What is it for?
Use it to rename or recategorize an offer, choose better comparisons, explain its cost differently, or make an existing feature feel more valuable and distinctive.
Why use it?
A product can be objectively sound but seem generic, cheap, boring, or overpriced because people interpret it through an unhelpful frame. Changing that frame can address the perception before costly product changes.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the alchemy-marketing plugin — 7 skills shipped together

Good fit Use it to rename or recategorize an offer, choose better comparisons, explain its cost differently, or make an existing feature feel more valuable and distinctive.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/meikocho1/alchemy-marketing-skills/reframing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add meikocho1/alchemy-marketing-skills --skill reframing
Clone the repo
git clone --depth 1 https://github.com/meikocho1/alchemy-marketing-skills

Made for: Claude Code.

Or install alchemy-marketing, the plugin that ships this one along with the rest of its 7 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for reframing

README.md
[![agentmods](https://agentmods.dev/badge/skills/meikocho1/alchemy-marketing-skills/reframing/github.svg)](https://agentmods.dev/skills/meikocho1/alchemy-marketing-skills/reframing)
Your own site
<a href="https://agentmods.dev/skills/meikocho1/alchemy-marketing-skills/reframing"><img src="https://agentmods.dev/badge/skills/meikocho1/alchemy-marketing-skills/reframing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for reframing

Your own site · 80×15
<a href="https://agentmods.dev/skills/meikocho1/alchemy-marketing-skills/reframing"><img src="https://agentmods.dev/badge/skills/meikocho1/alchemy-marketing-skills/reframing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 210 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,440 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00210 $0.01440
Opus 5 $0.00105 $0.00720
Sonnet 5 $0.00042 $0.00288
Haiku 4.5 $0.00021 $0.00144

Measured 12d ago against content hash 77c488f67c74, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

reframing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/reframing/SKILL.md · 60 lines

How it starts

The opening of the file, as written. The whole thing — 60 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Reframing — change the meaning, not the substance

The cheapest thing you can change is what something means. Same atoms, different frame, completely different behaviour. Reach for this before anyone proposes rebuilding the product or cutting the price — those are the expensive answers.

The principle

A thing has no fixed value; value is assigned by context and comparison. Move the frame and you move the value, at near-zero cost. Three reframing moves:

  • Rename / recategorise. The name is the frame. Change the category a thing competes in and you change what "good" and "expensive" mean for it.
  • Re-anchor the comparison. Value is relative. What you put next to a thing decides how it's judged.
  • Reframe the cost or the context. The same money, time, or effort feels different depending on the mental account it lands in.

Canonical examples (steal these patterns)

  • Diamond Shreddies. A square cereal was rotated 45° and relaunched as "new Diamond Shreddies" (with the old "Squares" kept on shelf as a contrast). Identical product. Sales rose, and people in taste tests said the diamonds tasted better. The product didn't change — its meaning did.
  • Frederick the Great's potato. Peasants refused to eat potatoes, so he declared them a royal vegetable, planted a royal field, and posted (deliberately lax) guards. Villagers concluded anything guarded must be valuable, stole the plants, and started growing them. Scarcity and status, manufactured purely by framing.
  • Mental accounting. "$1 a day" lands in a different mental pocket than "$30 a month" — same money, smaller-feeling cost. "Less than your morning coffee" reframes the expense entirely.
  • Premium by frame, not formula. Round prices and restrained design signal "quality"; .99 prices and "SALE" signal "value." You choose which by how you frame, not by changing the thing.

How to apply

  1. Name the current frame. What category, comparison, and mental account is the thing sitting in right now? That's what's making it feel cheap/generic/expensive.
  2. Decide the meaning you want ("premium and considered," "the safe obvious choice," "an indulgence you deserve," "a tiny daily cost").
  3. Pick the cheapest frame shift that gets there:
    • Rename / recategorise so it competes against more expensive things.
    • Change the anchor sitting next to it (a higher reference price, a worse alternative, a prestige neighbour).
    • Re-pocket the cost (per-day, per-use, "the price of X you already buy").
    • Add a story or ritual that makes the same act feel meaningful.
  4. Keep it honest. Reframing the meaning of a real benefit is alchemy; reframing a thing as something it isn't is fraud — and it collapses the moment the customer notices.
  5. Test the frame against the substance fix. Always show the user: "Reframe = ~free and reversible. Rebuild/discount = expensive and permanent. Try the frame first."

Read the full file on GitHub · 60 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 60 lines · 210 tokens per session scan A 77c488f67c74

Subscribe to this mod's changes

reframing is a skill published in the GitHub repository meikocho1/alchemy-marketing-skills (3 stars, last pushed 10d ago), licensed MIT. It adds 210 tokens to every session and 1,440 once invoked, about $0.0011 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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