Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill brand-archetype-selectiongit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-archetype-selection)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-archetype-selection"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-archetype-selection/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-archetype-selection"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-archetype-selection.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00085 | $0.02600 |
| Opus 5.5 | $0.00034 | $0.01040 |
| Sonnet 5.5 | $0.00017 | $0.00520 |
| Haiku 4.5 | $0.00009 | $0.00260 |
Grade A, and why
brand-archetype-selection scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 255 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Archetype Selection Framework
Quick reference for selecting brand archetypes using the Mark-Pearson methodology and Jungian psychology.
"Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way." — Margaret Mark & Carol Pearson
Psychological foundations
Why archetypes work
Carl Jung proposed that beyond our personal unconscious lies a collective unconscious, a shared psychological inheritance containing archetypes: universal symbols, themes, and characters that appear across all human societies.
Key insights:
- Subconscious Pattern Recognition: Our brains respond to archetypal stories as deeply familiar
- The 95% Rule: According to Harvard Professor Gerald Zaltman, 95% of purchasing decisions are made subconsciously
- Mirror Neuron Response: When encountering clear archetypal expression, our mirror neurons fire as if we were embodying that archetype ourselves
- Archetypes bypass the intellectual mind and produce feelings that lead to brand loyalty
The business case
A six-year Young & Rubicam study found that brands most clearly aligned with a single archetype were the most profitable.
The 70/30 rule (core methodology)
Primary Archetype (70%): Your core personality that represents the majority of your brand. Any less and your personality will be confusing. You'll struggle to connect through familiarity.
Secondary "Influencer" Archetype (30%): Left to spend on differentiation. This is where you stand out from competitors who share your primary archetype.
Strategic choice
- Align with industry expectation (safety, meets customer expectations)
- Go against the grain (differentiation opportunity, but riskier)
The four motivation quadrants
The 12 archetypes are organized into four fundamental human motivations:
| Quadrant | Motivation | Archetypes |
|---|---|---|
| Stability & Control | Providing structure to the world | Innocent, Everyman, Ruler, Caregiver |
| Independence & Fulfillment | The yearning for paradise | Hero, Outlaw, Explorer, Sage |
| Mastery & Risk | Leaving a thumbprint on the world | Magician, Creator |
| Belonging & Enjoyment | No one is an island | Lover, Jester |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -37 tokens per session 079d82de6a8d
- 1mo ago First seen · 255 lines · 122 tokens per session scan A a27ba7b826b5
brand-archetype-selection is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 85 tokens to every session and 2,600 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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