Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill brand-messaging-architecturegit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-messaging-architecture)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-messaging-architecture"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-messaging-architecture/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-messaging-architecture"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-messaging-architecture.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00078 | $0.03851 |
| Opus 5.5 | $0.00031 | $0.01540 |
| Sonnet 5.5 | $0.00016 | $0.00770 |
| Haiku 4.5 | $0.00008 | $0.00385 |
Grade A, and why
brand-messaging-architecture scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 377 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand messaging architecture framework
Quick reference for developing brand messaging, value propositions, and brand pillars using established methodologies.
"A brand is not what you say it is. It's what THEY say it is." — Marty Neumeier
Key distinction: positioning vs. messaging vs. value proposition
| Element | Definition | Answers | Audience |
|---|---|---|---|
| Positioning | Strategic foundation for perception | "Why choose us?" | Internal |
| Messaging | Content and narratives communicating positioning | "What do we say?" | External |
| Value Proposition | Promise of value delivered to customers | "What do I get?" | External |
How they work together:
- Positioning determines what makes you different
- Messaging translates that into what you say
- Value Proposition explains what customers gain
The Messaging House framework
The most popular visual framework for organizing messages hierarchically:
┌─────────────────────────────────────────┐
│ THE ROOF │
│ [Core Message / Value Proposition] │
│ The single most important thing you │
│ want audiences to remember │
└─────────────────────────────────────────┘
│
┌────────────────────┼────────────────────┐
│ │ │
▼ ▼ ▼
┌─────────┐ ┌─────────┐ ┌─────────┐
│ PILLAR 1│ │ PILLAR 2│ │ PILLAR 3│
│ [Theme] │ │ [Theme] │ │ [Theme] │
│ WHY to │ │ WHY to │ │ WHY to │
│ believe │ │ believe │ │ believe │
└────┬────┘ └────┬────┘ └────┬────┘
│ │ │
▼ ▼ ▼
[Proof Points] [Proof Points] [Proof Points]
Evidence Evidence Evidence
│
┌────────────────┴────────────────────┐
│ THE FOUNDATION │
│ [Purpose, Vision, Values] │
│ The deeper WHY behind │
│ everything │
└─────────────────────────────────────┘
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -61 tokens per session df3dfafb8cd9
- 1mo ago First seen · 377 lines · 139 tokens per session scan A eb0db5eeb32d
brand-messaging-architecture is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 78 tokens to every session and 3,851 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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