Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill brand-naming-strategiesgit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-naming-strategies)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-naming-strategies"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-naming-strategies/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-naming-strategies"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-naming-strategies.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00077 | $0.02199 |
| Opus 5 | $0.00039 | $0.01099 |
| Sonnet 5 | $0.00015 | $0.00440 |
| Haiku 4.5 | $0.00008 | $0.00220 |
Grade A, and why
brand-naming-strategies scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 251 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Naming Strategies
Quick reference for strategic brand naming using expert methodologies from Lexicon, Eat My Words, Catchword, and Igor.
"A name should make you smile instead of scratch your head. If it makes you scratch your head, scratch it off the list." — Alexandra Watkins
Key Statistics
- 2.5x increase in company value after Emode renamed to Tickle (4 months)
- 30% traffic increase from name change alone
- 2 syllables = optimal for memorability
- 1,000-3,000 candidates needed before finding gems (Lexicon)
The SMILE & SCRATCH Framework (Alexandra Watkins)
SMILE — 5 Qualities of a Great Name
| Letter | Quality | Description | Example |
|---|---|---|---|
| S | Suggestive | Evokes something about your brand | Amazon suggests vastness |
| M | Memorable | Makes an association with the familiar | Apple connects to something everyone knows |
| I | Imagery | Aids memory through evocative visuals | Jaguar creates immediate mental picture |
| L | Legs | Lends itself to extended wordplay and branding | Nike allows "Just Do It" mythology |
| E | Emotional | Moves people | Patagonia evokes adventure |
"Legs" Explained: A name should provide "a theme with mileage you can build a brand around."
SCRATCH — 7 Deal Breakers
| Letter | Deal Breaker | Red Flag |
|---|---|---|
| S | Spelling Challenged | Looks like a typo |
| C | Copycat | Sounds like existing brand |
| R | Restrictive | Limits future growth (Boston Market) |
| A | Annoying | Forced, excessive wordplay |
| T | Tame | Flat, descriptive, uninspired |
| C | Curse of Knowledge | Speaks only to insiders |
| H | Hard to Pronounce | If people avoid saying it, they avoid you |
Sound Symbolism Quick Guide (Lexicon/Placek)
| Sound | Psychological Impact | Example Names |
|---|---|---|
| V | Vibrant, alive | Corvette, Vercel, Viagra |
| B | Reliable, solid | BlackBerry |
| Z | Attention-getting | Azure, Zara |
| X | Innovative | Xerox, SpaceX |
| Plosives (b, c, k, p) | Memorable | Coca-Cola, Kodak |
| Soft sounds (l, m, n) | Approachable | Lululemon, Amazon |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 251 lines · 77 tokens per session scan A 7518ab6e4c87
brand-naming-strategies is a skill published in the GitHub repository mike-coulbourn/claude-vibes (39 stars, last pushed 8mo ago), licensed MIT. It adds 77 tokens to every session and 2,199 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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