Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill brand-positioning-theorygit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-positioning-theory)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-positioning-theory"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-positioning-theory/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-positioning-theory"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-positioning-theory.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00081 | $0.03137 |
| Opus 5.5 | $0.00032 | $0.01255 |
| Sonnet 5.5 | $0.00016 | $0.00627 |
| Haiku 4.5 | $0.00008 | $0.00314 |
Grade A, and why
brand-positioning-theory scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 309 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand positioning theory framework
Quick reference for positioning a brand using methodologies from Al Ries, Jack Trout, and Marty Neumeier.
"Marketing is not a battle of products, it's a battle of perceptions." — Al Ries & Jack Trout
"When everybody zigs, zag." — Marty Neumeier
Ries & Trout's 5 core principles
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Positioning happens in the mind: You don't position products; you position perceptions. The only reality that counts is what's already in the prospect's mind.
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The mind is limited: In an "over-communicated society," the mind can only hold a few brands per category. Simplicity wins.
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First is powerful: Being first to get into the prospect's mind is more vital than having a superior product. "It's better to be first than it is to be better."
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Own a word: Successful positioning means associating your brand with a specific word. Volvo owns "safety." FedEx owns "overnight." Crest owns "cavities."
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Find the hole (Cherchez le Creneau): Look for an unoccupied position in the marketplace. "To find a creneau, you must have the ability to think in reverse, to go against the grain."
The 22 Immutable Laws of Marketing
| # | Law | Core Principle |
|---|---|---|
| 1 | Leadership | Better to be first than to be better |
| 2 | Category | If you can't be first, create a new category you can be first in |
| 3 | Mind | Being first in the mind trumps being first in the marketplace |
| 4 | Perception | Marketing is a battle of perceptions, not products |
| 5 | Focus | Own a word in the prospect's mind |
| 6 | Exclusivity | Two companies cannot own the same word |
| 7 | Ladder | Strategy depends on which rung you occupy |
| 8 | Duality | Every market becomes a two-horse race long-term |
| 9 | Opposite | If you're #2, position as the alternative to #1 |
| 10 | Division | Categories divide into two or more over time |
| 11 | Perspective | Marketing effects take place over extended time |
| 12 | Line Extension | Extending the brand dilutes its power (most violated law) |
| 13 | Sacrifice | You must give up something to get something |
| 14 | Attributes | For every attribute, there's an opposite effective attribute |
| 15 | Candor | Admitting a negative earns you a positive |
| 16 | Singularity | Only one bold stroke will produce substantial results |
| 17 | Unpredictability | You can't predict the future |
| 18 | Success | Ego is the enemy of successful marketing |
| 19 | Failure | Failure should be expected and accepted |
| 20 | Hype | Situation is often the opposite of how it appears in press |
| 21 | Acceleration | Build on trends, not fads |
| 22 | Resources | Without adequate funding, ideas won't get off the ground |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -12 tokens per session 91be4b1d82de
- 1mo ago First seen · 309 lines · 93 tokens per session scan A ed1ff20f84d7
brand-positioning-theory is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 81 tokens to every session and 3,137 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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