brand-values-development

brand-values-development is a skill for Claude Code from mike-coulbourn/claude-vibes. It costs 82 tokens per session (2,532 once invoked), scanned A, original, MIT.

A framework for defining a company's core values and turning them into observable behaviours. It separates lasting values from desired future values, basic expectations, and values that arose accidentally.

In plain words
What is it for?
Use it to discover and refine core values, test whether they are distinctive, define opposing behaviours, identify anti-values, and map values to everyday conduct.
Why use it?
It helps teams avoid vague value statements that do not guide decisions. The tests and templates connect each value to actions, trade-offs, and hiring or performance choices.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the claude-vibes plugin — 24 skills shipped together

Good fit Use it to discover and refine core values, test whether they are distinctive, define opposing behaviours, identify anti-values, and map values to everyday conduct.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mike-coulbourn/claude-vibes/brand-values-development
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mike-coulbourn/claude-vibes --skill brand-values-development
Clone the repo
git clone --depth 1 https://github.com/mike-coulbourn/claude-vibes

Made for: Claude Code.

Or install claude-vibes, the plugin that ships this one along with the rest of its 24 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-values-development

README.md
[![agentmods](https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-values-development/github.svg)](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-values-development)
Your own site
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-values-development"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-values-development/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-values-development

Your own site · 80×15
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/brand-values-development"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/brand-values-development.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 82 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,532 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00082 $0.02532
Opus 5 $0.00041 $0.01266
Sonnet 5 $0.00016 $0.00506
Haiku 4.5 $0.00008 $0.00253

Measured 11d ago against content hash 68d7dec7f6bd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-values-development scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/vibes/skills/brand-values-development/SKILL.md · 324 lines

How it starts

The opening of the file, as written. The whole thing — 324 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Values Development Framework

Quick reference for developing distinctive, actionable brand values using methodologies from Jim Collins, Patrick Lencioni, Brene Brown, Marty Neumeier, and Simon Sinek.

"You do not create or set core ideology. You discover core ideology." — Jim Collins

"Values are verbs, things we do." — Simon Sinek

"If you're not going to translate values from ideals to behaviors, it's better not to profess any values at all." — Brene Brown


Lencioni's Four Categories of Values

Created by: Patrick Lencioni (The Advantage)

Not all values are equal. Understanding which type prevents common mistakes.

Category Definition Characteristics Example
Core Values Unchanging values upon which organization was founded Essentially immutable; 2-3 must-haves Zappos: "Deliver WOW through service"
Aspirational Values Values you want to cultivate for success Goals, not current truths "Working toward radical transparency"
Permission-to-Play Values Values the market requires to participate Table stakes, not differentiators "Integrity," "Honesty," "Quality"
Accidental Values Values that emerge organically May be positive or negative Informal dress code

Key Insight: "Core values are non-negotiable. If you believe in them, you'll fit. If not, you won't."

Warning: Don't confuse aspirational goals with core values. Stating "quality is a core value" without demonstrating it waters down impact.


Six Differentiation Tests

Apply these tests to ensure values are genuinely distinctive:

Test 1: The Opposite Test

Ask: Could a reasonable company hold the opposite value?

Value Claim Opposite Verdict
"Integrity" "No integrity" ❌ Not distinctive (no one claims opposite)
"Speed over perfection" "Perfection over speed" ✓ Distinctive (both are valid choices)
"Transparency" "Privacy/Discretion" ✓ Distinctive (some companies value privacy)

Read the full file on GitHub · 324 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 324 lines · 82 tokens per session scan A 68d7dec7f6bd

Subscribe to this mod's changes

brand-values-development is a skill published in the GitHub repository mike-coulbourn/claude-vibes (39 stars, last pushed 8mo ago), licensed MIT. It adds 82 tokens to every session and 2,532 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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