conversion-psychology

conversion-psychology is a skill for Claude Code from mike-coulbourn/claude-vibes. It costs 67 tokens per session (1,553 once invoked), scanned A, original, MIT.

A guide to using emotional and behavioural principles in sponsored video content, meaning paid marketing videos. It covers ideas such as social proof, urgency, scarcity, belonging, and nostalgia.

In plain words
What is it for?
Planning or improving sponsored video scripts around emotional triggers, customer connection, social proof, urgency, and calls to action.
Why use it?
It helps explain how a marketing message may influence attention, memory, and buying decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-vibes plugin — 24 skills shipped together

Good fit Planning or improving sponsored video scripts around emotional triggers, customer connection, social proof, urgency, and calls to action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mike-coulbourn/claude-vibes/conversion-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mike-coulbourn/claude-vibes --skill conversion-psychology
Clone the repo
git clone --depth 1 https://github.com/mike-coulbourn/claude-vibes

Made for: Claude Code.

Or install claude-vibes, the plugin that ships this one along with the rest of its 24 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/conversion-psychology/github.svg)](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/conversion-psychology)
Your own site
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/conversion-psychology"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/conversion-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/conversion-psychology"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/conversion-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,553 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 Mar 2026
  • Snyk pass 15 Feb 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.01553
Opus 5 $0.00034 $0.00776
Sonnet 5 $0.00013 $0.00311
Haiku 4.5 $0.00007 $0.00155

Measured 11d ago against content hash 854b10750b6a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

conversion-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/vibes/skills/conversion-psychology/SKILL.md · 209 lines

How it starts

The opening of the file, as written. The whole thing — 209 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Psychology for Sponsored Content

The Core Truth

95% of purchasing decisions happen subconsciously, driven by emotions, not logic.

This means:

  • Emotional reactions to marketing are 3x more powerful than the message itself
  • Emotional videos stick — viewers are 6x more likely to remember them
  • When people feel a bond with your brand, they're 70% more likely to purchase

Implication for scripts: Lead with emotion, support with logic. Never the reverse.


Key Emotional Triggers

1. Joy / Happiness

  • Videos evoking positive emotions are 30% more likely to be shared
  • Show the transformation, the "after" state
  • Create moments of delight or surprise

2. Fear / FOMO

  • Can override a person's entire thought process
  • "Fear of Missing Out" drives immediate action
  • Use ethically — don't manufacture fake fear

3. Nostalgia

  • Creates emotional bridge between brand and audience
  • "Remember when..." opens emotional connection
  • Powerful for lifestyle and wellness products

4. Belonging

  • We purchase items to feel accepted
  • The need to belong is one of our strongest drives
  • "Join 50,000 people who..." triggers belonging

5. Instant Gratification

  • One of the most pleasant triggers for driving sales
  • Emphasize quick results
  • "See results in [short timeframe]"

The Scarcity + Social Proof Combo

Scarcity Effect

People assign greater value to limited availability items. Scarcity triggers:

  • FOMO (Fear of Missing Out)
  • Anticipated regret
  • Urgency that overrides normal decision-making

Social Proof

People rely on others' actions before making decisions:

  • 64% of consumers believe genuine reviews are the most effective influencer content
  • Custom discount codes create exclusivity
  • 28% of consumers actively motivated by exclusive deal codes

The Power Combo

Combining scarcity with social proof creates a dual trigger:

"Over 500 people have registered, only 10 spots remaining!"

This works because:

  1. Social proof (500 people want this)
  2. Scarcity (only 10 left)
  3. Urgency (implied time pressure)

Read the full file on GitHub · 209 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 209 lines · 67 tokens per session scan A 854b10750b6a

Subscribe to this mod's changes

conversion-psychology is a skill published in the GitHub repository mike-coulbourn/claude-vibes (39 stars, last pushed 8mo ago), licensed MIT. It adds 67 tokens to every session and 1,553 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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