golden-circle-purpose

golden-circle-purpose is a skill for Claude Code from mike-coulbourn/claude-vibes. It costs 63 tokens per session (2,406 once invoked), scanned A, original, MIT.

A branding framework based on the Golden Circle, a method that separates a brand's purpose, approach, and offerings into WHY, HOW, and WHAT. It includes processes and templates for defining purpose, mission, and vision.

In plain words
What is it for?
Discovering a brand's purpose, writing mission and vision statements, and explaining products or services through the Golden Circle model.
Why use it?
It helps turn vague brand ideas into clear statements about why an organisation exists and how it works.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-vibes plugin — 22 skills shipped together

Good fit Discovering a brand's purpose, writing mission and vision statements, and explaining products or services through the Golden Circle model.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/mike-coulbourn/claude-vibes/golden-circle-purpose
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mike-coulbourn/claude-vibes --skill golden-circle-purpose
Clone the repo
git clone --depth 1 https://github.com/mike-coulbourn/claude-vibes

Made for: Claude Code.

Or install claude-vibes, the plugin that ships this one along with the rest of its 22 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for golden-circle-purpose

README.md
[![agentmods](https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/golden-circle-purpose/github.svg)](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/golden-circle-purpose)
Your own site
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/golden-circle-purpose"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/golden-circle-purpose/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for golden-circle-purpose

Your own site · 80×15
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/golden-circle-purpose"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/golden-circle-purpose.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 63 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,406 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00063 $0.02406
Opus 5.5 $0.00025 $0.00962
Sonnet 5.5 $0.00013 $0.00481
Haiku 4.5 $0.00006 $0.00241

Measured 1mo ago against content hash c69c67e84b9c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

golden-circle-purpose scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/vibes/skills/golden-circle-purpose/SKILL.md · 290 lines

How it starts

The opening of the file, as written. The whole thing — 290 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Golden Circle purpose framework

Quick reference for purpose-driven brand building using Simon Sinek's Golden Circle methodology and complementary frameworks from Jim Collins, David Aaker, and Marty Neumeier.

"People don't buy what you do, they buy WHY you do it." — Simon Sinek


The Golden Circle

            ┌───────────────┐
            │     WHY       │ ← Purpose, cause, belief (LIMBIC BRAIN)
            │ ┌───────────┐ │
            │ │    HOW    │ │ ← Values, process, differentiators (LIMBIC BRAIN)
            │ │ ┌───────┐ │ │
            │ │ │ WHAT  │ │ │ ← Products, services, features (NEOCORTEX)
            │ │ └───────┘ │ │
            │ └───────────┘ │
            └───────────────┘
Circle Definition Brain Region
WHY Purpose, cause, and belief: why you exist Limbic (emotions, decisions)
HOW Unique approach, values, differentiators Limbic (emotions, decisions)
WHAT Products, services, tangible proof Neocortex (rational thought)

The Core Insight: Leading with WHY speaks directly to the decision-making part of the brain.


WHY statement format

Structure: "To _____ so that _____"

  • First blank = Your contribution (the action you take)
  • Second blank = Your impact (the difference you make)

Examples:

  • Simon Sinek: "To inspire people to do the things that inspire them so that, together, we can change our world"
  • Airbnb: "To connect millions of people in real life all over the world so that you can Belong Anywhere"

Key Principle: you have only one WHY that never changes. Purpose is discovered, not invented.


WHY discovery process quick reference

From Simon Sinek, David Mead, Peter Docker ("Find Your Why")

Step 1: Preparation

  • Find a partner (not spouse/family) to listen and take notes
  • Set aside 3+ hours uninterrupted
  • Partner's role: ask questions, identify themes, see patterns

Step 2: Share stories (Peaks and Valleys)

  • Plot life's significant moments on a horizontal line
  • Share 10-12 specific stories
  • Include childhood, career, relationships

Read the full file on GitHub · 290 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago Changed · -21 tokens per session c69c67e84b9c
  2. 1mo ago First seen · 290 lines · 84 tokens per session scan A a6827b2b2479

Subscribe to this mod's changes

golden-circle-purpose is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 63 tokens to every session and 2,406 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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