Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill jtbd-psychographic-researchgit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/jtbd-psychographic-research)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/jtbd-psychographic-research"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/jtbd-psychographic-research/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/jtbd-psychographic-research"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/jtbd-psychographic-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00073 | $0.01197 |
| Opus 5.5 | $0.00029 | $0.00479 |
| Sonnet 5.5 | $0.00015 | $0.00239 |
| Haiku 4.5 | $0.00007 | $0.00120 |
Grade A, and why
jtbd-psychographic-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 160 lines — stays where its author put it; the contents beside it link to each section on GitHub.
JTBD & psychographic research frameworks
Quick reference for Jobs-to-be-Done and psychographic frameworks that inform brand strategy. This skill auto-activates during brand work to ensure audience insights inform every phase.
"95% of purchasing decisions are made in the subconscious mind." — Gerald Zaltman, Harvard
The three job types
Every "job" customers hire a product for has three dimensions:
| Dimension | Question | Example |
|---|---|---|
| Functional | What task are they accomplishing? | "Watch content without ads" |
| Emotional | How do they want to FEEL? | "Feel relaxed, avoid boredom" |
| Social | How do they want to be SEEN? | "Recommend shows, feel in-the-know" |
Job Statement Format: "When [situation], I want to [motivation], so I can [outcome]."
The Four Forces of Progress (Bob Moesta)
Why customers switch (or don't):
PROMOTING FORCES
┌────────────────────────────┐
│ PUSH PULL │
│ (Struggles) (Attraction)│
├────────────────────────────┤
│ HABIT ANXIETY │
│ (Comfort) (Fear) │
└────────────────────────────┘
BLOCKING FORCES
The Formula: If Push + Pull > Anxiety + Habit, they switch.
| Force | Key Question |
|---|---|
| PUSH | "What frustrates you about your current solution?" |
| PULL | "What excites you about this alternative?" |
| ANXIETY | "What worries you about switching?" |
| HABIT | "What would you miss about your current approach?" |
Limbic types (Hans-Georg Hausel)
Three emotional systems drive behavior:
| System | Driven By | Brand Response |
|---|---|---|
| Stimulance | Novelty, fun, exploration | Scarcity, newness |
| Dominance | Status, control, power | Exclusivity, prestige |
| Balance | Security, stability | Social proof, familiarity |
Seven Types: Traditionalist, Harmonizer, Open Connoisseur, Hedonist, Adventurer, Performer, Disciplined
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -17 tokens per session 8c51454aba5b
- 1mo ago First seen · 160 lines · 90 tokens per session scan A 07e76c7446e3
jtbd-psychographic-research is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 73 tokens to every session and 1,197 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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