Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add mike-coulbourn/claude-vibes --skill tagline-creation-strategiesgit clone --depth 1 https://github.com/mike-coulbourn/claude-vibesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/mike-coulbourn/claude-vibes/tagline-creation-strategies)<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/tagline-creation-strategies"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/tagline-creation-strategies/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/mike-coulbourn/claude-vibes/tagline-creation-strategies"><img src="https://agentmods.dev/badge/skills/mike-coulbourn/claude-vibes/tagline-creation-strategies.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00078 | $0.02803 |
| Opus 5.5 | $0.00031 | $0.01121 |
| Sonnet 5.5 | $0.00016 | $0.00561 |
| Haiku 4.5 | $0.00008 | $0.00280 |
Grade A, and why
tagline-creation-strategies scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 294 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Tagline creation strategies
Quick reference for creating memorable, strategic taglines using proven methodologies from expert copywriters and brand strategists.
"Your brand isn't what you say it is. It's what they say it is." — Marty Neumeier
Key distinction: trueline vs tagline
| Type | Purpose | Audience | Example (Nike) |
|---|---|---|---|
| Trueline | Internal compass that guides decisions | Internal team | "Helps you find your inner athlete" |
| Tagline | Public-facing "sexy" formulation | Customers | "Just Do It" |
How they work together:
- Start with the trueline to nail positioning
- Craft the tagline as its public expression
- The trueline informs; the tagline performs
The 7-step professional process
- Internal Brand Audit: Collect brand assets, attributes, benefits, differentiators
- Competitive Analysis: Review competitors' taglines for differentiation opportunities
- Audience Research: Understand needs, wants, challenges, aspirations
- Extensive Brainstorming: Generate 100+ options (where the magic happens)
- Distillation: Write USP fully → cut by half 3x → apply linguistic device
- Evaluation & Shortlist: Whittle to 5-7 candidates with objective feedback
- Testing & Vetting: A/B test, check trademark conflicts, test across mediums
"If there is magic in the tagline creation process, brainstorming is where it happens."
The Distillation Method
The most practical technique for creating taglines:
- Write your USP in as many words as necessary
- Cut the word count in half (first pass)
- Cut it in half again (second pass)
- Cut it in half a third time (third pass)
- Apply a linguistic device (rhyme, alliteration, parallelism)
Tagline types
| Type | Description | Example |
|---|---|---|
| Descriptive | Describes offering, benefits, or promise | "Save money. Live better." (Walmart) |
| Emotional | Appeals to feelings | "Because You're Worth It" (L'Oreal) |
| Aspirational | Inspires achievement | "Impossible is nothing" (Adidas) |
| Imperative | Call to action | "Just Do It" (Nike) |
| Superlative | Positions as the best | "The Best a Man Can Get" (Gillette) |
| Interrogative | Uses a question | "Got Milk?" |
| Provocative | Thought-provoking | "Think Different" (Apple) |
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago Changed · -22 tokens per session 52ebb9eb0d32
- 1mo ago First seen · 294 lines · 100 tokens per session scan A bab211312704
tagline-creation-strategies is a skill published in the GitHub repository mike-coulbourn/claude-vibes (44 stars, last pushed 1mo ago), licensed MIT. It adds 78 tokens to every session and 2,803 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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