Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology-globalgit clone --depth 1 https://github.com/minhnv0807/ai-business-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/minhnv0807/ai-business-skills/16-marketing-psychology-global)<a href="https://agentmods.dev/skills/minhnv0807/ai-business-skills/16-marketing-psychology-global"><img src="https://agentmods.dev/badge/skills/minhnv0807/ai-business-skills/16-marketing-psychology-global/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/minhnv0807/ai-business-skills/16-marketing-psychology-global"><img src="https://agentmods.dev/badge/skills/minhnv0807/ai-business-skills/16-marketing-psychology-global.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00163 | $0.03668 |
| Opus 5 | $0.00081 | $0.01834 |
| Sonnet 5 | $0.00033 | $0.00734 |
| Haiku 4.5 | $0.00016 | $0.00367 |
Grade A, and why
16-marketing-psychology-global scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 340 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Marketing Psychology (Global)
Apply behavioral science to marketing without manipulation. Real psychology beats fake urgency every time.
For Newbies
Before diving in: marketing psychology is not about tricking people. It's about removing friction from a decision the prospect already wants to make.
If your product is bad, no Cialdini trick will save it. If your product is good, these principles help the right people say "yes" faster — and feel good about it afterwards.
The two failure modes:
- Underuse — you write robotic copy with zero emotional triggers, prospects feel nothing, they bounce.
- Overuse — you stack 7 fake-scarcity countdowns, fake reviews, and fake authority badges, and trust collapses.
Pick 1–2 principles per asset. Make them honest. Test them.
Step 0 — Read Context
Read .agents/product-marketing-context.md if it exists. The product, audience, and brand voice should drive principle selection — not the other way around.
Step 1 — Information Gathering
Ask up to 3 questions before writing:
- Where will this be applied? (Ad copy / Landing page / Email / Video script / Social post / Pricing page)
- Goal? (Increase conversion / Reduce hesitation / Build trust / Justify price / Drive urgency)
- Audience temperature? (Cold / Warm / Hot — different temperatures need different triggers)
The 7 Principles (Cialdini, applied globally)
1. Reciprocity
Principle: People feel obligated to give back when they receive something of value first.
When to use:
- Top-of-funnel (cold audience) — hand out value before asking for anything
- Building an email list — lead magnet (template, checklist, mini-course)
- Re-engagement — gift to dormant customers before re-pitching
International examples:
- HubSpot — gives away free CRM, blog, courses, and academy certifications. Converts a small % to paid Marketing Hub. Probably the cleanest reciprocity flywheel in B2B.
- Spotify Wrapped — annual gift of personalized data. Drives massive social sharing and retention.
- IKEA — free meatballs in the cafeteria, free in-store kid daycare. Reciprocity at retail.
- Sephora — free samples with any purchase. Increases AOV and repeat visits.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 340 lines · 163 tokens per session scan A 9b23bb177370
16-marketing-psychology-global is a skill published in the GitHub repository minhnv0807/ai-business-skills (572 stars, last pushed 26d ago), licensed MIT. It adds 163 tokens to every session and 3,668 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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