23-personal-brand-strategy-global

23-personal-brand-strategy-global is a skill for Claude Code from minhnv0807/ai-business-skills. It costs 177 tokens per session (4,525 once invoked), scanned A, original, MIT.

A 12-month strategy guide for building a personal brand, meaning the reputation people associate with a founder, coach, or creator. It covers focus, positioning, personal stories, content themes, credibility stages, and quarterly growth plans.

In plain words
What is it for?
Use it to choose a niche, describe your position, plan content, shape your personal story, and map growth from the first quarter through the fourth.
Why use it?
It replaces random posting with a longer-term direction for becoming known for a specific topic.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ai-business-skills plugin — 144 skills, 6 agents, 10 MCP servers shipped together

Good fit Use it to choose a niche, describe your position, plan content, shape your personal story, and map growth from the first quarter through the fourth.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global
Clone the repo
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills

Made for: Claude Code.

Or install ai-business-skills, the plugin that ships this one along with the rest of its 144 skills, 6 agents, 10 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for 23-personal-brand-strategy-global

README.md
[![agentmods](https://agentmods.dev/badge/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global/github.svg)](https://agentmods.dev/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global)
Your own site
<a href="https://agentmods.dev/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global"><img src="https://agentmods.dev/badge/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for 23-personal-brand-strategy-global

Your own site · 80×15
<a href="https://agentmods.dev/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global"><img src="https://agentmods.dev/badge/skills/minhnv0807/ai-business-skills/23-personal-brand-strategy-global.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 177 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,525 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00177 $0.04525
Opus 5 $0.00088 $0.02263
Sonnet 5 $0.00035 $0.00905
Haiku 4.5 $0.00018 $0.00453

Measured 12d ago against content hash 2a69eff2568f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

23-personal-brand-strategy-global scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

modules/personal-branding/en/23-personal-brand-strategy-global/SKILL.md · 440 lines

How it starts

The opening of the file, as written. The whole thing — 440 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Personal Brand Strategy (12-Month Plan) — Global

"Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."

This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.


Newbie section

Who this skill is for

Audience Concrete example
Founder / CEO Wants a 12-month plan to grow a personal brand alongside the company
Coach / Consultant Needs a roadmap from "no one knows me" to "expert booked solid"
Creator / KOL Wants strategic follower growth, not random posting

Who this skill is NOT for

  • Product marketing for a company -> use skill 00-marketing-plan-global
  • Agencies serving clients -> use 20-client-intake-brief-global
  • No personal context yet -> run skill 22-personal-brand-context-global first

Before invoking

Required: the file .agents/personal-brand-context-global.md must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.

Troubleshooting

  1. "Context file not found" -> run skill 22-personal-brand-context-global first
  2. "Niche too broad" -> narrow with the 3x3 grid (see Niche Selection)
  3. "Don't know how to write story arc" -> use the 3 fill-in prompts in Story Arc
  4. "12 months feels overwhelming" -> focus Q1 only, review every quarter

Step 0: Read context (skill 22)

Check whether .agents/personal-brand-context-global.md exists:

  • Yes -> read fully, extract 4 essentials:
    1. Niche — chosen domain of expertise
    2. Audience — specific target persona
    3. North Star — 12-month goal
    4. Monetization goal — how the brand earns
  • No -> ask the user to run 22-personal-brand-context-global first. If they want to continue anyway, ask 3 minimum questions:
    1. What do you do, and what are you best at?
    2. What do you want to be known for?
    3. What is your goal for the next 12 months?

Read the full file on GitHub · 440 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 440 lines · 177 tokens per session scan A 2a69eff2568f

Subscribe to this mod's changes

23-personal-brand-strategy-global is a skill published in the GitHub repository minhnv0807/ai-business-skills (572 stars, last pushed 26d ago), licensed MIT. It adds 177 tokens to every session and 4,525 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.