blog-writing

Skill: Blog Writing

Use when creating a blog post from scratch. Guides the full process from topic research through to a publish-ready draft with proper SEO structure and heading hierarchy.

Trigger

Invoke this skill when the user wants to write a blog post, create long-form content, or needs help with an article. Also activates when the /draft command is used.

Process

1. Topic Validation

Before writing, confirm:

• Target keyword exists: Is anyone searching for this?
• Competition is manageable: Can you realistically rank?
• You have something to add: What angle is missing from existing content?

If any answer is "no," suggest alternative topics before proceeding.

2. Search Intent Alignment

Determine what the searcher actually wants:

• Informational: They want to learn. Write a comprehensive guide.
• Comparison: They want to choose. Write a balanced comparison with a recommendation.
• How-to: They want to do. Write step-by-step instructions with examples.
• List: They want options. Write a curated list with context for each item.

Match your content structure to the intent. A how-to post structured as a listicle will frustrate readers.

3. Outline Creation

Build the skeleton before writing:

• H1 (title): Includes primary keyword, under 60 characters, promises clear value
• Introduction (no heading): 2-3 sentences. State the problem, hint at the solution, establish credibility.
• H2 sections (3-6): Each answers one question the reader has. Logical flow from one to the next.
• H3 subsections: Break down complex H2 sections. Not every H2 needs H3s.
• Conclusion H2: Summary of key points, clear next step, call to action.

4. Drafting Guidelines

• First paragraph: Must contain the primary keyword and establish what the reader will learn.
• Body paragraphs: 3-4 sentences max. One idea per paragraph.
• Examples: At least one concrete example per major section. Abstract advice without examples is forgettable.
• Transitions: Each section should flow logically into the next. If it does not, the outline needs restructuring.
• Formatting: Use bold for key phrases, bullet points for lists of 3+, code blocks for technical content.
• Length: 1,500-2,500 words for most topics. Go longer only if the depth demands it.