Getting it into your agent
It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.
git clone --depth 1 https://github.com/MoizIbnYousaf/marketing-clinpx agentmods add skills/moizibnyousaf/marketing-cli/competitor-alternativesWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/competitor-alternatives)<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/competitor-alternatives/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/competitor-alternatives"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/competitor-alternatives.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00200 | $0.03311 |
| Opus 5 | $0.00100 | $0.01656 |
| Sonnet 5 | $0.00040 | $0.00662 |
| Haiku 4.5 | $0.00020 | $0.00331 |
Grade A, and why
competitor-alternatives scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 334 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitor Alternatives Pages
Purpose
People searching "[Competitor] alternatives" or "[Product] vs [Competitor]" have high purchase intent. They already know the category — they're choosing. This skill captures that traffic with structured comparison content that ranks and converts.
On Activation
- Read
brand/directory: loadcompetitors.md,positioning.md,voice-profile.md,audience.mdif present. - Show what loaded:
Backend Selection
Prefer OpenSEO find_serp_competitors / get_serp_results and openseo-competitor-analysis findings when configured; otherwise Exa SERP scrape with overlap unknown. Full contract: skills/openseo/references/backend-contract.md.
Brand context loaded:
├── Competitors ✓/✗ ({N} competitors profiled)
├── Positioning ✓/✗ ("{primary angle}")
├── Voice Profile ✓/✗
└── Audience ✓/✗
- If
competitors.mdis missing: suggest running/competitive-intelfirst, or ask user to provide competitor names, pricing, and key differentiators. - If
positioning.mdis missing: ask for the product's primary value prop and target audience. - Ask which competitors to create pages for (or "all" from competitors.md).
- Read
brand/landscape.mdif it exists — check the Claims Blacklist before making ecosystem or competitive claims. If stale (>14 days) or missing, warn that market claims may be outdated.
Reads
brand/competitors.md— Known competitors, their positioning, pricing, weaknessesbrand/positioning.md— Your product's unique value props, differentiators, target audiencebrand/voice-profile.md— Tone for comparison copybrand/audience.md— Who is choosing between you and competitors
Depends On
competitive-intel— Should have competitor research completed first (not hard-blocked — can proceed with user-provided data)
Workflow
Step 1: Identify Comparison Queries
Pull from competitors.md and generate the full keyword set:
[competitor] alternatives(highest volume)[competitor] vs [your product](branded)[your product] vs [competitor](branded reverse)best [category] tools(category)[competitor] review(review intent)[competitor] pricing(price-sensitive)
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 334 lines · 200 tokens per session scan A ef189826aaf9
competitor-alternatives is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 22d ago), licensed MIT. It adds 200 tokens to every session and 3,311 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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