landscape-scan

/landscape-scan -- Ground-Truth Ecosystem Snapshot

Every claim your marketing makes sits on top of an assumption about the market. "We're the first to..." "Nobody else does..." "The market is moving toward..." When these assumptions are wrong, your positioning collapses on contact with reality. Customers who Google your claims and find them false don't come back.

This skill builds a verified ecosystem snapshot that becomes the single source of truth for all downstream content. The Claims Blacklist it produces hard-gates every content skill -- if a claim is blacklisted, no skill writes it. Period.

No SaaS tools needed. Live web research + user validation.

On Activation

1. Check if brand/ directory exists in the project root.
2. If it does, read available files in priority order:
   • competitors.md -- existing competitive intel (primary input)
   • positioning.md -- current positioning angles and claims
   • audience.md -- target market and buyer personas
   • voice-profile.md -- brand personality (for tone of output)
   • learnings.md -- past marketing learnings and corrections
3. Apply loaded brand context to focus the landscape scan -- existing competitor data narrows the research query, positioning data identifies claims to verify.
4. If brand/ does not exist or is empty, proceed without it -- this skill works standalone by asking the user foundational questions.

Iteration Detection

Before starting, check whether ./brand/landscape.md already exists.

If landscape.md EXISTS --> Refresh Mode

Do not start from scratch. Instead:

1. Read the existing landscape file.
2. Present a summary of the current state:

   EXISTING LANDSCAPE SNAPSHOT
   Last updated {date} by /landscape-scan
   
   Ecosystem segments: {N}
   Claims blacklisted: {N}
   Market shifts tracked: {N}
   
   Freshness: {days} days old (threshold: 14 days)
   
   ------------------------------------------
   
   What would you like to do?
   
   1. Full refresh -- re-run /last30days, revalidate everything
   2. Verify claims -- check if blacklisted claims are still invalid
   3. Add new segment -- expand to cover a new market area
   4. Rebuild from scratch -- discard and start over