openseo-competitor-analysis

openseo-competitor-analysis is a skill for Claude Code from MoizIbnYousaf/marketing-cli. It costs 125 tokens per session (1,209 once invoked), scanned A, original, MIT.

A research method for analyzing one competitor’s search visibility, including the terms and pages they rank for, content themes, backlinks, and gaps. Backlinks are links from other websites to theirs.

In plain words
What is it for?
Checking overlapping search results, ranking keywords and pages, organic performance, backlink patterns, content opportunities, and weaknesses to record in a competitor report.
Why use it?
It shows what a named competitor is succeeding with and where there may be realistic opportunities to compete.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter.

Part of the marketing-cli plugin — 88 skills, 9 commands, 1 hook, 2 MCP servers shipped together

Good fit Checking overlapping search results, ranking keywords and pages, organic performance, backlink patterns, content opportunities, and weaknesses to record in a competitor report.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add MoizIbnYousaf/marketing-cli --skill openseo-competitor-analysis
Clone the repo
git clone --depth 1 https://github.com/MoizIbnYousaf/marketing-cli

Made for: Claude Code.

Or install marketing-cli, the plugin that ships this one along with the rest of its 88 skills, 9 commands, 1 hook, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for openseo-competitor-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis/github.svg)](https://agentmods.dev/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis)
Your own site
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for openseo-competitor-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis"><img src="https://agentmods.dev/badge/skills/moizibnyousaf/marketing-cli/openseo-competitor-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 125 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,209 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00125 $0.01209
Opus 5 $0.00063 $0.00605
Sonnet 5 $0.00025 $0.00242
Haiku 4.5 $0.00013 $0.00121

Measured 10d ago against content hash 688dd00838c2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

openseo-competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openseo-competitor-analysis/SKILL.md · 92 lines

How it starts

The opening of the file, as written. The whole thing — 92 lines — stays where its author put it; the contents beside it link to each section on GitHub.

OpenSEO Competitor Analysis

Analyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank. Findings merge into brand/competitors.md — mktg's competitor memory that competitive-intel maintains qualitatively and this skill now grounds in measured rows.

On Activation

  1. Catalog + binding: mktg catalog info openseo --json --fields configured + .seo/openseo.json. No OpenSEO → hand off to competitive-intel (Exa qualitative), labeling metrics unknown.
  2. Brand grounding: read brand/competitors.md + brand/positioning.md (tolerate templates). If the competitor isn't named, ask — never guess the domain.

OpenSEO MCP Tools

  • get_domain_overview: baseline organic traffic + keyword count (both domains when comparing).
  • get_ranked_keywords: exact keyword/URL/rank/intent/traffic rows. Use maxRank, minSearchVolume, excludeBrandTerms, resultTypes filters to keep rows relevant.
  • get_backlinks_overview: backlink/referring-domain profile (may be unavailable — continue without it).
  • find_serp_competitors: validate the named competitor actually overlaps in search.
  • get_serp_results: head-to-head SERP checks for the important shared terms.
  • get_search_console_performance: when comparing to the user's domain and GSC is connected, the USER's baseline is first-party — never estimate your own side from third-party data.
  • research_keywords: expand gap terms.

Workflow

  1. get_domain_overview for the competitor (and the user's domain when comparing).
  2. get_ranked_keywords for the competitor with sensible filters; same for the user, or get_serp_results for shared terms when a lighter check suffices.
  3. find_serp_competitors when the supplied competitor's search overlap is unclear.
  4. Group keywords into themes: product/category, alternatives/comparisons, templates/tools, educational guides, branded demand.
  5. get_backlinks_overview when authority appears to explain rankings.
  6. get_serp_results for the important head-to-head terms.
  7. Synthesize the plan: what they do well, where they're vulnerable, which pages/keywords to pursue, what NOT to copy.
  8. Merge into brand/competitors.md (preserve existing sections; date the entry; confirm before overwriting populated competitor entries).
  9. Hand off: competitor-alternatives for "X vs Y" pages, seo-content for gap-driven briefs, openseo-keyword-clustering for page mapping.

Read the full file on GitHub · 92 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 92 lines · 125 tokens per session scan A 688dd00838c2

Subscribe to this mod's changes

openseo-competitor-analysis is a skill published in the GitHub repository MoizIbnYousaf/marketing-cli (31 stars, last pushed 23d ago), licensed MIT. It adds 125 tokens to every session and 1,209 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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