creative-strategy-engine

creative-strategy-engine is a skill for Claude Code, Codex from motion-team/creative-strategy-skills. It costs 76 tokens per session (7,392 once invoked), scanned A, original, MIT.

A planning framework for organizing advertising messages around customer problems, audience types, and stages of the buying journey. It maps the main message opportunities before you write the actual ad.

In plain words
What is it for?
Use it to connect customer problems with audiences, define message angles, map them across five awareness stages, and create a structured content plan.
Why use it?
It separates strategic decisions from execution, making it easier to decide what an ad should communicate before choosing its wording or visuals.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

not rated 164repo +2 2mo ago A scan Socket: passSnyk: passSkillSpector: pass 76 tokens original MIT

Good fit Use it to connect customer problems with audiences, define message angles, map them across five awareness stages, and create a structured content plan.

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Install with agentmods
npx agentmods add skills/motion-team/creative-strategy-skills/creative-strategy-engine
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add motion-team/creative-strategy-skills --skill creative-strategy-engine
Clone the repo
git clone --depth 1 https://github.com/motion-team/creative-strategy-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-strategy-engine

README.md
[![agentmods](https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/creative-strategy-engine.svg)](https://agentmods.dev/skills/motion-team/creative-strategy-skills/creative-strategy-engine)
Your own site
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/creative-strategy-engine"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/creative-strategy-engine.svg" alt="Measured on agentmods" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,392 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 25 Mar 2026
  • Snyk pass 25 Mar 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00076 $0.07392
Opus 5 $0.00038 $0.03696
Sonnet 5 $0.00015 $0.01478
Haiku 4.5 $0.00008 $0.00739

Measured 7d ago against content hash ea87384ed7e2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

creative-strategy-engine scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

creative-strategy-engine/SKILL.md · 821 lines

How it starts

The opening of the file, as written. The whole thing — 821 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Strategy Engine

This framework defines the strategic structure for organizing creative strategy using pain/persona-based messaging angles deployed across awareness stages.

This resource provides STRUCTURE, not EXECUTION. It teaches you how to map the strategic landscape, not how to write hooks or scripts. For execution, use specialized tools like Hook Writing or Script Writing.

What This Framework Does

The Creative Strategy Engine is a system for:

  1. Organizing your creative strategy around specific pain × persona intersections
  2. Defining messaging angles for each intersection
  3. Mapping those angles across the full funnel (5 awareness stages)
  4. Creating a matrix of strategic opportunities for content creation

Think of it as: Your strategic architecture that other execution tools build upon.

Core Framework Structure

Pain/Desire (Primary Anchor)
    ↓
Persona (Secondary - mapped to each pain/desire)
    ↓
Messaging Angle (Core truth for this intersection)
    ↓
Awareness Stages (5 stages from unaware → most aware)
    ↓
Creative Mechanic (How the concept delivers the truth — Creative Mechanics)
    ↓
Hook (Opening line that triggers the mechanic — Hook Writing + Hook Tactics)
    ↓
Visual Formats (Execution variations)

Framework Hierarchy

  1. Primary Anchor: Pain or Desire
  2. Secondary Mapping: Persona
  3. Messaging Angles: Core truth at each pain/desire × persona intersection
  4. Awareness Stages: 5-stage funnel framework
  5. Creative Mechanics: The structural mechanism by which the concept delivers the truth (execution layer)
  6. Hooks: Tactical expressions of messaging angles, shaped by the mechanic (execution layer)
  7. Hook Tactics: The specific format or frame of the opening line (execution layer)
  8. Visual Formats: Format variations (execution layer)

PART 1: STRATEGIC FOUNDATION

Step 1: Determine Your Primary Anchor

Default: Use PAIN as your primary anchor.

Exception: Use DESIRE for aspirational/luxury products where there's no functional problem to solve.

Read the full file on GitHub · 821 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 821 lines · 76 tokens per session scan A ea87384ed7e2

Subscribe to this mod's changes

creative-strategy-engine is a skill published in the GitHub repository motion-team/creative-strategy-skills (164 stars, last pushed 2mo ago), licensed MIT. It adds 76 tokens to every session and 7,392 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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