creative strategy skills

20 tagged creative strategy, measured the same way as everything else here.

Browse within: meta-ads 8paid-ads 8paid-social 8advertising 7brand-strategy 7content-strategy 7dtc 5

creative-mechanics

01

motion-team/creative-strategy-skills

Skill Claude CodeCodex

A library of creative mechanics — the structural patterns that define how an ad constructs meaning between its hook, visuals, and narrative. Use this whenever designing ad concepts, briefing creative, or trying to explain why a specific ad works beyond just its hook or format. Trigger when a user describes an ad they…

162 2mo ago A 155 tokens original MIT

motion-team/creative-strategy-skills

Skill Claude CodeCodex

Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use this when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging…

162 2mo ago A 76 tokens original MIT

visual-formats

03

motion-team/creative-strategy-skills

Skill Claude CodeCodex

A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both). Use this whenever choosing how an ad should look and feel, building out a creative concept, writing a creative brief, or deciding which format best serves a messaging…

162 2mo ago A 146 tokens original MIT

vibemarketer94/vibemarketer-skills

Skill Claude CodeCodex

When the user wants to analyze Meta Ads, Facebook Ads, Instagram Ads, Meta Ads CLI data, Triple Whale, Northbeam, paid social attribution, business goals, NCROAS, MER, CPMr, cost per 1,000 accounts reached, spend allocation, ROAS, CPA, CPM, CPC, CTR, frequency, creative fatigue, budget fragmentation, anomalies…

36 2mo ago A 110 tokens original MIT

vibemarketer94/vibemarketer-skills

Skill Claude CodeCodex

When the user wants to export Meta Ads or paid social data into a spreadsheet, create daily or weekly KPI reports, calculate CPMr, cost per 1,000 accounts reached, CPM, CPC, CTR, CVR, CPA, ROAS, MER, spend pacing, blended CAC, or produce CSV-ready reporting tables. For strategic account diagnosis, use…

36 2mo ago A 84 tokens original MIT

vibemarketer94/vibemarketer-skills

Skill Claude CodeCodex

When the user wants to set up or update VibeMarketer context for a DTC brand, business goals, attribution targets, Triple Whale or Northbeam targets, paid social account, product, offer, UGC workflow, Meta Ads analysis, KPI reporting, creative taxonomy, reporting preferences, customer language, unit economics, or…

36 2mo ago A 102 tokens original MIT

ad-delivery-review

07

ilexlyu/ad-proposal-skills

Skill Claude CodeCodex

广告提案交付质检与复盘 Skill。Use when a proposal, PPT outline, deck draft, campaign plan, strategy document, or client pitch is ready for review, QA, final delivery, or post-project learning. It checks logic, sources, page clarity, risk, client fit, and extracts reusable assets, customer preferences, and future Skills from the…

10 1mo ago A 81 tokens original MIT

ilexlyu/ad-proposal-skills

Skill Claude CodeCodex

广告提案 PPT 视觉架构 Skill。Use when the user has proposal copy, a slide outline, page-by-page blueprint, or client pitch content and needs a visual system, page layout rules, image prompts, design handoff, industry visual conventions, or PPT visual direction. It turns text into a reusable visual Skill card and design brief…

10 1mo ago A 83 tokens original MIT

ilexlyu/ad-proposal-skills

Skill Claude CodeCodex

面向策略、创意、内容与品牌团队的广告提案执行总控 Skill。Use when the user provides an advertising, marketing, branding, ecommerce, social campaign, launch, or client brief and wants a proposal, pitch deck, campaign plan, workflow, or review. Diagnose the assignment, route dynamically across research, insight, creative, narrative, visual, and…

10 1mo ago A 115 tokens original MIT