A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split…
Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides…
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) specialist. Optimize content and websites to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and other LLM-powered search experiences. Use when the user asks about AI search optimization, AEO, GEO, AI…
When the user wants to analyze Meta Ads, Facebook Ads, Instagram Ads, Meta Ads CLI data, Triple Whale, Northbeam, paid social attribution, business goals, NCROAS, MER, CPMr, cost per 1,000 accounts reached, spend allocation, ROAS, CPA, CPM, CPC, CTR, frequency, creative fatigue, budget fragmentation, anomalies…
When the user wants to export Meta Ads or paid social data into a spreadsheet, create daily or weekly KPI reports, calculate CPMr, cost per 1,000 accounts reached, CPM, CPC, CTR, CVR, CPA, ROAS, MER, spend pacing, blended CAC, or produce CSV-ready reporting tables. For strategic account diagnosis, use…
When the user wants to set up or update VibeMarketer context for a DTC brand, business goals, attribution targets, Triple Whale or Northbeam targets, paid social account, product, offer, UGC workflow, Meta Ads analysis, KPI reporting, creative taxonomy, reporting preferences, customer language, unit economics, or…