Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add motion-team/creative-strategy-skills --skill hook-tacticsgit clone --depth 1 https://github.com/motion-team/creative-strategy-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-tactics)<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-tactics"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-tactics/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-tactics"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-tactics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00082 | $0.04005 |
| Opus 5 | $0.00041 | $0.02003 |
| Sonnet 5 | $0.00016 | $0.00801 |
| Haiku 4.5 | $0.00008 | $0.00400 |
Grade A, and why
hook-tactics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
1 near-identical copy found in the catalogue:
- hook-tactics — 97% identical, 26 lines differ
How it starts
The opening of the file, as written. The whole thing — 487 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Hook Tactics
This module is a strategic reference library. It answers two questions:
- What is this tactic? (definition + example)
- When should I use it? (deployment guidance)
For how to write the hook once the tactic is selected, refer to hook-writing.
How Tactics Relate to Psychological Triggers
Tactics and psychological triggers are not competing frameworks — they operate at different levels.
- Tactics = the strategic frame or format of the hook (the what)
- Psychological triggers = the emotional mechanism that makes it work (the how)
Every tactic is executed through one or more psychological triggers. For example:
- A Contrarian tactic typically runs on a Pattern Interrupt or Contrarian/Myth-Busting trigger
- A Demographic Callout tactic runs on an Identity Call-Out trigger
- An Urgency tactic runs on an Urgency/Stakes trigger
- A Storytelling tactic can run on Pain Agitation, Curiosity Gap, or Social Proof
When writing hooks by tactic, choose the psychological trigger that best executes the tactic's intent for the specific persona and awareness stage.
When to Use Tactics vs. Triggers
| Use tactics when... | Use triggers when... |
|---|---|
| User asks for hooks "by tactic type" | User asks for a general hook set |
| You need to cover a full tactic taxonomy | You're choosing how to emotionally land a message |
| Organizing a large creative matrix | Writing for a specific awareness stage |
| User specifies a tactic by name | No tactic is specified |
The 35 Tactic Definitions
Aspirational
What it is: Frames the identity, lifestyle, or status the viewer wants. Speaks to who they want to become, not what they currently are.
Not to be confused with: Belief (brand's values) — Aspirational is about the customer's desired identity.
Best for: Awareness stages: Unaware, Problem-Aware. Works well for lifestyle, beauty, fitness, and status-driven products.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 487 lines · 82 tokens per session scan A cf4cfa072fb5
hook-tactics is a skill published in the GitHub repository motion-team/creative-strategy-skills (165 stars, last pushed 2mo ago), licensed MIT. It adds 82 tokens to every session and 4,005 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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