Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add motion-team/creative-strategy-skills --skill hook-writinggit clone --depth 1 https://github.com/motion-team/creative-strategy-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing)<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-writing/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-writing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00135 | $0.02783 |
| Opus 5 | $0.00068 | $0.01392 |
| Sonnet 5 | $0.00027 | $0.00557 |
| Haiku 4.5 | $0.00014 | $0.00278 |
Grade A, and why
hook-writing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 261 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Hook Writing
This resource writes psychologically-driven hooks that stop the scroll, trigger an emotional response, and pull people into the creative.
A hook's only job is to make someone stop and watch (or read). It does this by triggering a psychological or emotional response in the first 1–3 seconds. Boring hooks lose the viewer instantly. Great hooks feel like the content was made specifically for them.
Before You Write: Required Inputs
To write great hooks, you need:
- Product — What is it? What does it actually do?
- Pain or Desire — What specific pain does it solve, or desire does it fulfill? (If using Creative Strategy Engine, this is already mapped)
- Persona — Who are you talking to? Their specific life context matters.
- Awareness Stage — Where is this audience in their journey? (See below)
- Format — Is this a video hook (spoken/visual) or text hook (static/caption)?
- Quantity — How many hooks do you need?
If any inputs are missing, ask before writing. Bad inputs = wasted hooks.
The 5 Awareness Stages (Eugene Schwartz)
The awareness stage determines your hook's strategy. Get this wrong and the hook will miss completely.
| Stage | Who They Are | Hook Strategy |
|---|---|---|
| Unaware | Doesn't know they have a problem | Introduce the pain/desire through a relatable situation or unexpected observation. No product mention. |
| Problem-Aware | Knows the problem, hasn't found a solution | Agitate the pain hard. Make them feel deeply understood. Build urgency. |
| Solution-Aware | Knows solutions exist, comparing options | Differentiate. Position against alternatives. Call out what's failed them before. |
| Product-Aware | Knows your product, hasn't bought | Remove objections. Trigger FOMO. Social proof. Counter the reason they haven't bought. |
| Most-Aware | Ready to buy, needs a nudge | Direct offer, urgency, guarantee, price anchoring. CTA-forward. |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 261 lines · 135 tokens per session scan A b32ea86624c7
hook-writing is a skill published in the GitHub repository motion-team/creative-strategy-skills (165 stars, last pushed 2mo ago), licensed MIT. It adds 135 tokens to every session and 2,783 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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