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hook-writing

hook-writing is a skill for Claude Code, Codex from motion-team/creative-strategy-skills. It costs 135 tokens per session (2,783 once invoked), scanned A, original, MIT.

A tool for writing opening lines that aim to make people stop and continue watching or reading an advertisement or social post. It uses the product, audience, customer problem, buying awareness, and media format as inputs.

In plain words
What is it for?
Use it to write hooks for paid ads, TikTok, Instagram Reels, and organic content, including spoken video openings and text openings.
Why use it?
It helps you tailor the first one to three seconds or lines of content to the people you are addressing, rather than writing generic openings.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

not rated 192repo +5 4mo ago A scan Socket: passSnyk: passSkillSpector: pass 135 tokens original MIT

Good fit Use it to write hooks for paid ads, TikTok, Instagram Reels, and organic content, including spoken video openings and text openings.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/motion-team/creative-strategy-skills/hook-writing
View source ↗ motion-team/creative-strategy-skills motionapp.com
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add motion-team/creative-strategy-skills --skill hook-writing
Clone the repo
git clone --depth 1 https://github.com/motion-team/creative-strategy-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hook-writing

README.md
[![agentmods](https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-writing/github.svg)](https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing)
Your own site
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-writing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hook-writing

Your own site · 80×15
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/hook-writing"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/hook-writing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 135 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,783 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 14 Sept 2026
  • Snyk pass 14 Sept 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00135 $0.02783
Opus 5.5 $0.00054 $0.01113
Sonnet 5.5 $0.00027 $0.00557
Haiku 4.5 $0.00014 $0.00278

Measured 2mo ago against content hash b32ea86624c7, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

hook-writing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

hook-writing/SKILL.md · 261 lines

How it starts

The opening of the file, as written. The whole thing — 261 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hook Writing

This resource writes psychologically-driven hooks that stop the scroll, trigger an emotional response, and pull people into the creative.

A hook's only job is to make someone stop and watch (or read). It does this by triggering a psychological or emotional response in the first 1–3 seconds. Boring hooks lose the viewer instantly. Great hooks feel like the content was made specifically for them.

Before You Write: Required Inputs

To write great hooks, you need:

  1. Product — What is it? What does it actually do?
  2. Pain or Desire — What specific pain does it solve, or desire does it fulfill? (If using Creative Strategy Engine, this is already mapped)
  3. Persona — Who are you talking to? Their specific life context matters.
  4. Awareness Stage — Where is this audience in their journey? (See below)
  5. Format — Is this a video hook (spoken/visual) or text hook (static/caption)?
  6. Quantity — How many hooks do you need?

If any inputs are missing, ask before writing. Bad inputs = wasted hooks.

The 5 Awareness Stages (Eugene Schwartz)

The awareness stage determines your hook's strategy. Get this wrong and the hook will miss completely.

Stage Who They Are Hook Strategy
Unaware Doesn't know they have a problem Introduce the pain/desire through a relatable situation or unexpected observation. No product mention.
Problem-Aware Knows the problem, hasn't found a solution Agitate the pain hard. Make them feel deeply understood. Build urgency.
Solution-Aware Knows solutions exist, comparing options Differentiate. Position against alternatives. Call out what's failed them before.
Product-Aware Knows your product, hasn't bought Remove objections. Trigger FOMO. Social proof. Counter the reason they haven't bought.
Most-Aware Ready to buy, needs a nudge Direct offer, urgency, guarantee, price anchoring. CTA-forward.

Read the full file on GitHub · 261 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 261 lines · 135 tokens per session scan A b32ea86624c7

Subscribe to this mod's changes

hook-writing is a skill published in the GitHub repository motion-team/creative-strategy-skills (192 stars, last pushed 4mo ago), licensed MIT. It adds 135 tokens to every session and 2,783 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEOWriting and docscreative-strategymeta-adspaid-adspaid-social
Related

hook-writing compared with skills from other repositories

hook-writing next to 6 skills from other repositories
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hook-writingmotion-team/creative-strategy-skillsSkill1924mo agoMITA135Claude Code, Codex
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ad-creativeHeuresis/Growth-Operator-AgencySkill894mo agononeB67Claude Code, Codex
adspirer-ads-agentLeoYeAI/openclaw-master-skillsSkill2.2k6d agoMITA141Claude Code, Codex
copy-de-anuncioricneves-ai/flowgrammers-skillsSkill1171mo agoMITA53Claude Code, Codex
spyadkit/ads-mcpSkill205d agoMITA85Claude Code
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