Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add motion-team/creative-strategy-skills --skill visual-formatsgit clone --depth 1 https://github.com/motion-team/creative-strategy-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/motion-team/creative-strategy-skills/visual-formats)<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/visual-formats"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/visual-formats/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/motion-team/creative-strategy-skills/visual-formats"><img src="https://agentmods.dev/badge/skills/motion-team/creative-strategy-skills/visual-formats.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00146 | $0.06867 |
| Opus 5 | $0.00073 | $0.03433 |
| Sonnet 5 | $0.00029 | $0.01373 |
| Haiku 4.5 | $0.00015 | $0.00687 |
Grade A, and why
visual-formats scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 523 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Visual Formats
Visual formats are the production structure of an ad — what it looks like, how it's built, and what medium it lives in.
They are not hooks (what you say), not mechanics (how the viewer arrives at the truth), and not messaging angles (what the core truth is). Format is the vessel. creative-mechanics defines what moves inside it.
Where Formats Sit in the Creative Stack
Messaging Angle (creative-strategy-engine)
↓
Creative Mechanic (creative-mechanics)
↓
Hook (hook-writing + hook-tactics)
↓
Visual Format ← YOU ARE HERE
However — format and mechanic are bidirectional. You can start with a format and work backward to find the right mechanic, or start with a mechanic and find the format that best delivers it. Both workflows are valid. When you've chosen a format, consult creative-mechanics to complete the concept.
How to Use This
When building a concept: Use context to determine how many format options to surface. If the messaging angle, mechanic, and awareness stage are already defined, recommend 1–2 best fits with rationale. If the creative direction is still open, surface a shortlist with tradeoffs. Never present the full library unprompted.
When choosing a format, consider:
- Medium constraint — is this brief calling for static or video?
- Awareness stage — where is the audience in their journey? (see funnel signals per format below)
- Product type — some formats are structurally better suited to certain categories
- Mechanic compatibility — does the format give the mechanic room to work?
- Brand constraints — from the brand context doc, if available
Motion automatically tags every ad in your account by visual format — so you can see which formats are driving results before you go into production. And if you want real creative inspiration for any format, Motion's Inspo lets you browse and save ads filtered by visual format. motionapp.com
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 523 lines · 146 tokens per session scan A 5639566aa917
visual-formats is a skill published in the GitHub repository motion-team/creative-strategy-skills (165 stars, last pushed 3mo ago), licensed MIT. It adds 146 tokens to every session and 6,867 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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