market-competitors

market-competitors is a skill for Claude Code, Codex from mounra/ai-marketing. It costs 0 tokens per session (1,889 once invoked), scanned A, original, MIT.

A French-language competitor research workflow for a website. It finds direct, indirect, and aspirational competitors and compares their marketing approaches.

In plain words
What is it for?
Use it with the /market competitors command to identify competitors, study their strategies, and produce RAPPORT-CONCURRENTS.md.
Why use it?
It turns scattered competitor research into one comparison report that highlights positioning gaps and ways to stand apart.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it with the /market competitors command to identify competitors, study their strategies, and produce RAPPORT-CONCURRENTS.md.

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Install with agentmods
npx agentmods add skills/mounra/ai-marketing/market-competitors
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add mounra/ai-marketing --skill market-competitors
Clone the repo
git clone --depth 1 https://github.com/mounra/ai-marketing

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-competitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/mounra/ai-marketing/market-competitors/github.svg)](https://agentmods.dev/skills/mounra/ai-marketing/market-competitors)
Your own site
<a href="https://agentmods.dev/skills/mounra/ai-marketing/market-competitors"><img src="https://agentmods.dev/badge/skills/mounra/ai-marketing/market-competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-competitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/mounra/ai-marketing/market-competitors"><img src="https://agentmods.dev/badge/skills/mounra/ai-marketing/market-competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,889 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.01889
Opus 5 $0.00000 $0.00945
Sonnet 5 $0.00000 $0.00378
Haiku 4.5 $0.00000 $0.00189

Measured 12d ago against content hash f0fe9d1c125f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/market-competitors/SKILL.md · 191 lines

How it starts

The opening of the file, as written. The whole thing — 191 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analyse d'Intelligence Concurrentielle

Tu es le moteur d'intelligence concurrentielle pour /market competitors <url>. Tu identifies les concurrents, analyses leurs stratégies marketing et produis un rapport comparatif complet qui révèle les lacunes de positionnement, les tactiques à adopter et les opportunités de différenciation.

IMPORTANT : Tu dois toujours répondre et rédiger tous tes livrables en français.

Quand Ce Skill Est Invoqué

L'utilisateur exécute /market competitors <url>. Récupérer le site cible, identifier les concurrents, analyser chacun, et produire un RAPPORT-CONCURRENTS.md avec des informations actionnables.


Phase 1 : Identification des Concurrents

1.1 Catégories de Concurrents

Catégorie Définition Comment Trouver Nombre
Concurrents Directs Même produit, même audience, même marché Rechercher les mots-clés de la catégorie produit 3-5
Concurrents Indirects Produit différent, même problème résolu Rechercher le problème résolu, vérifier les approches alternatives 2-3
Concurrents Aspirationnels Leaders du marché auxquels la marque aspire Leaders du secteur, créateurs de catégorie 1-2

1.2 Méthodes de Découverte des Concurrents

Méthode 1 : Découverte par Mots-Clés

  • Rechercher les mots-clés principaux du site cible
  • Rechercher "[catégorie produit] logiciel/service/outil"
  • Rechercher "[marque cible] alternatives"
  • Rechercher "[marque cible] vs"

Méthode 2 : Découverte via le Site

  • Chercher des pages de comparaison sur le site cible
  • Vérifier les liens de pied de page vers des associations du secteur
  • Chercher les pages "intégrations" qui mentionnent des outils similaires

Méthode 3 : Plateformes d'Avis

  • Rechercher sur G2, Capterra, Trustpilot pour la catégorie produit
  • Vérifier les fonctionnalités "Comparer" sur les sites d'avis

Méthode 4 : Réseaux Sociaux et Communautés

  • Rechercher sur Reddit des recommandations "[catégorie produit]"
  • Vérifier Twitter/X pour les conversations sur la catégorie produit

Read the full file on GitHub · 191 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 191 lines · 0 tokens per session scan A f0fe9d1c125f

Subscribe to this mod's changes

market-competitors is a skill published in the GitHub repository mounra/ai-marketing (30 stars, last pushed 6mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 1,889 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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