ads-audit

ads-audit is a skill for Claude Code from naveedharri/benai-skills. It costs 76 tokens per session (1,016 once invoked), scanned A, original, MIT.

A full review process for paid advertising accounts across Google, Meta, LinkedIn, TikTok, and Microsoft. It checks tracking, spending, structure, audiences, ads, settings, compliance, and performance.

In plain words
What is it for?
Use it with exports, screenshots, or account access to identify active platforms, assess each one, calculate platform and combined health scores, and produce a prioritised action plan.
Why use it?
It helps locate account problems across several advertising platforms and shows which issues should be addressed first.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions subagents.

Part of the ads plugin — 14 skills shipped together

Good fit Use it with exports, screenshots, or account access to identify active platforms, assess each one, calculate platform and combined health scores, and produce a prioritised action plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/ads-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill ads-audit
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-audit/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-audit)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-audit"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-audit"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 76 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,016 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00076 $0.01016
Opus 5 $0.00038 $0.00508
Sonnet 5 $0.00015 $0.00203
Haiku 4.5 $0.00008 $0.00102

Measured 12d ago against content hash 99e4a502f137, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ads-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

2 near-identical copies found in the catalogue:

  • ads-audit — 100% identical, 0 lines differ
  • ads-audit — 92% identical, 41 lines differ
plugins/ads/skills/ads-audit/SKILL.md · 110 lines

How it starts

The opening of the file, as written. The whole thing — 110 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Full Multi-Platform Ads Audit

Process

  1. Collect account data — request exports, screenshots, or API access
  2. Detect business type — analyze account signals per ads orchestrator
  3. Identify active platforms — determine which platforms are in use
  4. Delegate to subagents (if available, otherwise run inline sequentially):
    • audit-google — Conversion tracking, wasted spend, structure, keywords, ads, settings (G01-G74)
    • audit-meta — Pixel/CAPI health, creative fatigue, structure, audience (M01-M46)
    • audit-creative — LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesis
    • audit-tracking — LinkedIn, TikTok, Microsoft tracking + cross-platform tracking health
    • audit-budget — LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocation
    • audit-compliance — All-platform compliance, settings, performance benchmarks
  5. Score — calculate per-platform and aggregate Ads Health Score (0-100)
  6. Report — generate prioritized action plan with Quick Wins

Data Collection

Ask the user for available data. Accept any combination:

  • Google Ads: account export, Change History, Search Terms Report
  • Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
  • LinkedIn Ads: Campaign Manager export, Insight Tag status
  • TikTok Ads: Ads Manager export, Pixel/Events API status
  • Microsoft Ads: account export, UET tag status, import validation results

If no exports available, audit from screenshots or manual data entry.

Scoring

Read ads/references/scoring-system.md for full algorithm.

Per-Platform Weights

Platform Category Weights
Google Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10%
Meta Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20%
LinkedIn Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15%
TikTok Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10%
Microsoft Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15%

Read the full file on GitHub · 110 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 110 lines · 76 tokens per session scan A 99e4a502f137

Subscribe to this mod's changes

ads-audit is a skill published in the GitHub repository naveedharri/benai-skills (61 stars, last pushed 8d ago), licensed MIT. It adds 76 tokens to every session and 1,016 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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