ads-google

ads-google is a skill for Claude Code from naveedharri/benai-skills. It costs 74 tokens per session (1,237 once invoked), scanned A, original, MIT.

A procedure for reviewing Google Ads accounts across search, Performance Max, display, YouTube, and Demand Gen campaigns. Google Ads is Google's platform for showing paid advertising, and the review checks tracking, spending, structure, keywords, ads, and settings.

In plain words
What is it for?
Use it to audit an account, assess conversion measurement and campaign settings, review search terms and placements, and produce findings with an action plan.
Why use it?
It turns many account checks into a scored review that highlights missing conversion tracking, wasted spend, and setup problems.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the ads plugin — 14 skills shipped together

Good fit Use it to audit an account, assess conversion measurement and campaign settings, review search terms and placements, and produce findings with an action plan.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/naveedharri/benai-skills/ads-google
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add naveedharri/benai-skills --skill ads-google
Clone the repo
git clone --depth 1 https://github.com/naveedharri/benai-skills

Made for: Claude Code.

Or install ads, the plugin that ships this one along with the rest of its 14 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-google

README.md
[![agentmods](https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-google/github.svg)](https://agentmods.dev/skills/naveedharri/benai-skills/ads-google)
Your own site
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-google"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-google/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-google

Your own site · 80×15
<a href="https://agentmods.dev/skills/naveedharri/benai-skills/ads-google"><img src="https://agentmods.dev/badge/skills/naveedharri/benai-skills/ads-google.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,237 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.01237
Opus 5 $0.00037 $0.00619
Sonnet 5 $0.00015 $0.00247
Haiku 4.5 $0.00007 $0.00124

Measured 11d ago against content hash 0b4f7e44422c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ads-google scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

plugins/ads/skills/ads-google/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Process

  1. Collect Google Ads account data (export, Change History, Search Terms Report)
  2. Read ads/references/google-audit.md for full 74-check audit
  3. Read ads/references/benchmarks.md for Google-specific benchmarks
  4. Read ads/references/scoring-system.md for weighted scoring
  5. Evaluate all applicable checks as PASS, WARNING, or FAIL
  6. Calculate Google Ads Health Score (0-100)
  7. Generate findings report with action plan

What to Analyze

Conversion Tracking (25% weight)

  • Google tag (gtag.js) installed and firing on all pages
  • Enhanced Conversions active (hashed first-party data)
  • Consent Mode v2 implemented (required for EU/EEA)
  • Conversion actions mapped correctly (primary vs secondary)
  • Offline conversion import configured (for lead gen)
  • Server-side tagging via GTM (recommended for accuracy)
  • Attribution model: data-driven preferred (last-click as fallback only)
  • Conversion lag analysis (are conversions still trickling in?)

Wasted Spend (20% weight)

  • Search Terms Report reviewed (last 30 days minimum)
  • Negative keyword coverage adequate (shared lists + campaign-level)
  • Display placement audit (exclude low-quality sites)
  • Invalid click rate within norms (<10%)
  • Broad Match only used with Smart Bidding (NEVER without it)
  • Brand/non-brand campaigns separated
  • Geographic targeting precise (no wasted international spend)

Account Structure (15% weight)

  • Campaign-level organization follows business logic
  • Ad groups themed tightly (15-20 keywords max per group)
  • RSA ad groups have ≥3 active ads
  • PMax campaigns structured correctly (asset groups, signals)
  • SKAGs evaluated (migrate to themed groups if present)
  • Campaign labels/naming conventions consistent

Keywords (15% weight)

  • Match type strategy appropriate (Exact → Phrase → Broad progression)
  • Quality Score distribution (aim ≥7 average)
  • Low QS keywords flagged (<5 = FAIL, 5-6 = WARNING)
  • Keyword cannibalization check (same keywords in multiple campaigns)
  • Impression share tracked for top keywords
  • Keyword bid adjustments set for devices/locations/audiences

Read the full file on GitHub · 128 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 128 lines · 74 tokens per session scan A 0b4f7e44422c

Subscribe to this mod's changes

ads-google is a skill published in the GitHub repository naveedharri/benai-skills (61 stars, last pushed 7d ago), licensed MIT. It adds 74 tokens to every session and 1,237 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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